Marketing in the Digital Era D373 WGU OA With complete solution LATEST A+ 2025/2026

Marketing in the Digital Era D373 WGU OA With
complete solution LATEST A+ 2025/2026
Target customers - Correct Answers Customers based on a predefined geographic boundary
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Il` Market segmentation - Correct Answers Dividing a market through variables such as age,
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Il` gender, education level, family size, occupation, income, and more
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Il` Psychographic - Correct Answers Focus on the intrinsic traits the target customer has, such as
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Il` values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and
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Il` opinions



Il` Behavioral - Correct Answers The way customers go through their decision making and buying
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Il` processes, including attitudes towards the brand, the way they use it, and their knowledge base
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Il` What is marketing? - Correct Answers The set of institutions and processes for creating,
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Il` communicating, delivering, and exchanging offers that have value for customers, clients,Il` Il` Il` Il` Il` Il` Il` Il` Il` Il`




Il` partners, and society Il` Il`




Il` Marketing Coordinator - Correct Answers Entry-level marketing position responsible for
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Il` planning, executing, and managing a variety of functions to deliver value to the customer and the
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Il` organization (1-3 years). Il` Il`




Il` Marketing Director - Correct Answers Mid-level marketing position responsible for planning,
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Il` executing, and managing a variety of functions to deliver value to the customer and the
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Il` organization, with 7-10 years of experience Il` Il` Il` Il` Il`




Il` Vice President - Correct Answers Senior-level marketing position responsible for planning,
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Il` executing, and managing a variety of functions to deliver value to the customer and the
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Il` organization, with 11-15 years of experience Il` Il` Il` Il` Il`

,Il` Chief Marketing Officer - Correct Answers Top-level marketing position responsible for
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Il` planning, executing, and managing a variety of functions to deliver value to the customer and the
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Il` organization, with 20+ years of experience Il` Il` Il` Il` Il`




Il` Who is responsible for ROI? (return on investments) - Correct Answers Chief marketing officer
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Il` What is the traditional marketing mix? - Correct Answers Product, price, place, promotion
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Il` What is the expanded marketing mix? - Correct Answers Product, price, place, promotion
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Il` people,process, physical evidence Il` Il`




Il` Strategy - Correct Answers Represents what the company intends to do
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Il` Execution - Correct Answers Represents how the company intends to do it
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Il` Prospects - Correct Answers Potential customers who haven't bought from the company yet
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Il` Customers - Correct Answers People who have bought from the company
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Il` Positioning - Correct Answers The culmination of the products, services, and experiences that a
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Il` brand provides to convey value and meet customer wants, needs, and expectations
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Il` Conflict - Correct Answers Occurs when different companies or competitors have conflicting
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Il` goals



Il` Buyer's Journey - Correct Answers The process a buyer goes through from recognizing a need or
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Il` opportunity to making a purchase decision and evaluating the post-purchase experience
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, Il` Brand - Correct Answers An identifiable and differentiated product, service, person, movement,
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Il` etc.



Il` Brand promise - Correct Answers What a brand promises to deliver to a customer
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Il` Brand awareness - Correct Answers Awareness of the existence of a brand
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Il` Brand positioning - Correct Answers The unique place the brand occupies in the consumer's
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Il` mind, linked to benefits received
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Il` Brand relevance - Correct Answers Occurs when there is only one relevant choice, making all
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Il` other brands irrelevant
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Il` Brand purpose - Correct Answers The reason the brand exists, goes beyond just selling
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Il` Brand storytelling - Correct Answers Expressing the mission, vision, values, and passion of a
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Il` brand through a narrative that draws in the audience
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Brand differentiation - Correct Answers How a brand or brand family is delineated, including
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line extension, brand extension, flanker brands, down market and up market extensions, co-
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branding, etc. Il`




Il` Brand experience - Correct Answers The totality and quality of the interactions and
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Il` engagements a customer has with a company, informing their perception and opinion of the
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Il` brand