D459 Task 1
Just passed on first try
Introduction to Systems Thinking and Applications
(Western Governors University)
, Kayla Mettura
000882980
D459 Task 1
Case Study 1 Events
Alder and Calla Wilde have an organic food company called Wilde’s Bramble in rural
Vermont. They started off selling at local farmers markets. They became popular and
demand for their products increased. The Wilde’s needed to meet demand for their
products so they used their savings to buy a barn, new equipment, and to lease more
farmland for production. When their savings ran out, they took out a mortgage on the
farm and got credit cards. This caused debt.
Patterns Identified using the iceberg tool
1. Alder and Calla started their company, Wilde’s Bramble.
2. They began selling their products at local farmers markets.
3. Their products became popular, and demand increased.
4. To keep up with demand they began leasing more farmland.
5. They purchased more equipment and a barn.
6. They took out a mortgage on the farm.
7. They got credit cards.
8. Calle had to get a job outside the farm to bring in more funds.
9. They were in debt.