WGU C201 Study Set questions and answers
2024\2025 A+ Grade
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization?
- correct answer Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
- correct answer Increased decision-making authority given to employees
Which two key elements does an effective organization include?
- correct answer Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation?
- correct answer It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it serves.
What is this is an example of?
- correct answer Organization
Which primary driver does management use for an organization's structure?
- correct answer Achievement of company goals
Which step in the organizing process results in management grouping work activities into units within
the organization?
- correct answer Departmentalization
,A high-tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sites.
Which type of competitive advantage is this company leveraging?
- correct answer Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying
on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- correct answer Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy?
- correct answer When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
- correct answer Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact?
- correct answer Personal selling
What three factors should be addressed in a successful marketing plan?
- correct answer Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
- correct answer Race and ethnicity
Income
Household size
, In which three ways does business-buying behavior differ from consumer-buying behavior?
- correct answer A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than personal
selling?
- correct answer Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an insect
repellent as well.
In which three product life cycle extension strategies did this company engage?
- correct answer Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity?
- correct answer Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an alternative
brand of cereal instead.
Which stage of brand loyalty is this customer in?
- correct answer Brand equity
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global
package delivery service?
- correct answer Direct
2024\2025 A+ Grade
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization?
- correct answer Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
- correct answer Increased decision-making authority given to employees
Which two key elements does an effective organization include?
- correct answer Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation?
- correct answer It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it serves.
What is this is an example of?
- correct answer Organization
Which primary driver does management use for an organization's structure?
- correct answer Achievement of company goals
Which step in the organizing process results in management grouping work activities into units within
the organization?
- correct answer Departmentalization
,A high-tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sites.
Which type of competitive advantage is this company leveraging?
- correct answer Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying
on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- correct answer Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy?
- correct answer When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
- correct answer Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact?
- correct answer Personal selling
What three factors should be addressed in a successful marketing plan?
- correct answer Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
- correct answer Race and ethnicity
Income
Household size
, In which three ways does business-buying behavior differ from consumer-buying behavior?
- correct answer A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than personal
selling?
- correct answer Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an insect
repellent as well.
In which three product life cycle extension strategies did this company engage?
- correct answer Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity?
- correct answer Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an alternative
brand of cereal instead.
Which stage of brand loyalty is this customer in?
- correct answer Brand equity
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global
package delivery service?
- correct answer Direct
