HRBUS84 Assignment 2 (Literature Review) Memo | Due 31 July 2025

, PLEASE USE THIS DOCUMENT AS A GUIDE TO ANSWER YOUR ASSIGNMENT

TABLE OF CONTENT
1. Introduction Page 3
2. Conceptualising Consumer Decision-Making Page 3
3. Understanding Social Proof Page 4
4. Social Proof in Marketing Context Page 5
5. Impact of Social Proof on Different Stages of Decision-Making Page 6
6. Moderating Factors Page 7
7. Social Proof in the Digital Era Page 8
8. Critical Perspectives and Gaps in the Literature Page 9
9. Conclusion Page 10
10. References Page 11