MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM 2025

MARKETING IN THE DIGITAL ERA D373 WGU OA
EXAM 2025




What is marketing? - CORRECT ANSWER✔✔The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society



Marketing Coordinator - CORRECT ANSWER✔✔Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization (1-3 years).



Marketing Director - CORRECT ANSWER✔✔Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 7-10 years of experience



Vice President - CORRECT ANSWER✔✔Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience



Chief Marketing Officer - CORRECT ANSWER✔✔Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 20+ years of experience



Who is responsible for ROI? (return on investments) - CORRECT ANSWER✔✔Chief marketing
officer

,What is the traditional marketing mix? - CORRECT ANSWER✔✔Product, price, place, promotion



What is the expanded marketing mix? - CORRECT ANSWER✔✔Product, price, place, promotion
people,process, physical evidence



Strategy - CORRECT ANSWER✔✔Represents what the company intends to do



Execution - CORRECT ANSWER✔✔Represents how the company intends to do it



Prospects - CORRECT ANSWER✔✔Potential customers who haven't bought from the company
yet



Customers - CORRECT ANSWER✔✔People who have bought from the company



Positioning - CORRECT ANSWER✔✔The culmination of the products, services, and experiences
that a brand provides to convey value and meet customer wants, needs, and expectations



Conflict - CORRECT ANSWER✔✔Occurs when different companies or competitors have
conflicting goals



Buyer's Journey - CORRECT ANSWER✔✔The process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and evaluating the post-purchase
experience



Brand - CORRECT ANSWER✔✔An identifiable and differentiated product, service, person,
movement, etc.



Brand promise - CORRECT ANSWER✔✔What a brand promises to deliver to a customer

, Brand awareness - CORRECT ANSWER✔✔Awareness of the existence of a brand



Brand positioning - CORRECT ANSWER✔✔The unique place the brand occupies in the
consumer's mind, linked to benefits received



Brand relevance - CORRECT ANSWER✔✔Occurs when there is only one relevant choice, making
all other brands irrelevant



Brand purpose - CORRECT ANSWER✔✔The reason the brand exists, goes beyond just selling



Brand storytelling - CORRECT ANSWER✔✔Expressing the mission, vision, values, and passion of
a brand through a narrative that draws in the audience



Brand differentiation - CORRECT ANSWER✔✔How a brand or brand family is delineated,
including line extension, brand extension, flanker brands, down market and up market
extensions, co-branding, etc.



Brand experience - CORRECT ANSWER✔✔The totality and quality of the interactions and
engagements a customer has with a company, informing their perception and opinion of the
brand



Purchase decision - CORRECT ANSWER✔✔Factors influencing a customer's decision to purchase
a product or service, including loyalty and rewards, ordering ease and convenience, user
experience, interaction, transparency, and purpose



Demographics - CORRECT ANSWER✔✔Variables such as age, gender, education level, family
size, occupation, income, etc.