CTVA 100 Exam 3 questions with
verified answers
Early enduring brands from the 1800s - correct answer ✔✔Campbell Soup, Quaker Oats, Levi
Strauss & Co.
How advertising changed society - correct answer ✔✔Transition from producer-director society
to consumer driven society, promoted new technological advances that made life easier,
encouraged economic growth by increasing sales, emphasized stereotyped appeals to women
Ad council - correct answer ✔✔A non profit group that makes PSAs with the help of agencies
working pro bono
Advertising regulatory agencies - correct answer ✔✔The Better Business Bureau (BBB), Federal
Trade Commission (FTC), American Association of Advertising Agencies (AAAA)
Types of ad agencies - correct answer ✔✔Mega agencies (full range of services), Boutique
agencies (devote talents to select clients)
Structure of ad agencies - correct answer ✔✔Account planner, creative development, media
coordination, account and client management
Types of online ads - correct answer ✔✔Banner ads, video ads & sponsorships & rich media,
classified ads and email ads, paid search advertising
Persuasive strategies - correct answer ✔✔Famous person testimonial, plain-folks pitch, snob
appeal approach, bandwagon effect, hidden-fear appeal, irritation advertising
, Common mythical elements in ads - correct answer ✔✔Mini stories, stories involving conflicts
pitting one set of characters or social values against another, conflicts are negotiated or resolved
usually though the use of product
Critical issues in advertising - correct answer ✔✔Advertising toys & sugary cereals to children,
advertising in schools, impact on health
Common structures of industry - correct answer ✔✔Monopoly(one firm dominates), oligopoly
(a few firms dominate), limited competition (many producers & sellers)
The performance of media organizations - correct answer ✔✔Collecting revenue, common
considerations/strategies of the media industry, social expectations
Flexible markets - correct answer ✔✔Adapting to changes in society easily, require an elastic
economy (expansion of the service sector, need to serve individual consumer preferences, relies
on cheap labor, demands rapid product development and efficient market research)
Downsizing, wage gap - correct answer ✔✔Supposed to make companies more flexible and
profitable, main beneficiaries are CEOs that result in a significant wage gap
hegemony - correct answer ✔✔Acceptance of the dominant values in a culture by those who at
subordinate to those who hold economic and political power, must convince consumers and
citizens that the interests of the powerful are common sense and this norms or natural
Synergy - correct answer ✔✔The promotion and sale of different versions of a media product
across the various subsidiaries of a media conglomerate, default business mode of most media
companies today
Specialization - correct answer ✔✔Magazine & Radio & Cable industries sought specialized
markets to counter TVs mass appeal, by 1980s television embraced niche marketing, young and
old viewers sought other specialized forms of media
verified answers
Early enduring brands from the 1800s - correct answer ✔✔Campbell Soup, Quaker Oats, Levi
Strauss & Co.
How advertising changed society - correct answer ✔✔Transition from producer-director society
to consumer driven society, promoted new technological advances that made life easier,
encouraged economic growth by increasing sales, emphasized stereotyped appeals to women
Ad council - correct answer ✔✔A non profit group that makes PSAs with the help of agencies
working pro bono
Advertising regulatory agencies - correct answer ✔✔The Better Business Bureau (BBB), Federal
Trade Commission (FTC), American Association of Advertising Agencies (AAAA)
Types of ad agencies - correct answer ✔✔Mega agencies (full range of services), Boutique
agencies (devote talents to select clients)
Structure of ad agencies - correct answer ✔✔Account planner, creative development, media
coordination, account and client management
Types of online ads - correct answer ✔✔Banner ads, video ads & sponsorships & rich media,
classified ads and email ads, paid search advertising
Persuasive strategies - correct answer ✔✔Famous person testimonial, plain-folks pitch, snob
appeal approach, bandwagon effect, hidden-fear appeal, irritation advertising
, Common mythical elements in ads - correct answer ✔✔Mini stories, stories involving conflicts
pitting one set of characters or social values against another, conflicts are negotiated or resolved
usually though the use of product
Critical issues in advertising - correct answer ✔✔Advertising toys & sugary cereals to children,
advertising in schools, impact on health
Common structures of industry - correct answer ✔✔Monopoly(one firm dominates), oligopoly
(a few firms dominate), limited competition (many producers & sellers)
The performance of media organizations - correct answer ✔✔Collecting revenue, common
considerations/strategies of the media industry, social expectations
Flexible markets - correct answer ✔✔Adapting to changes in society easily, require an elastic
economy (expansion of the service sector, need to serve individual consumer preferences, relies
on cheap labor, demands rapid product development and efficient market research)
Downsizing, wage gap - correct answer ✔✔Supposed to make companies more flexible and
profitable, main beneficiaries are CEOs that result in a significant wage gap
hegemony - correct answer ✔✔Acceptance of the dominant values in a culture by those who at
subordinate to those who hold economic and political power, must convince consumers and
citizens that the interests of the powerful are common sense and this norms or natural
Synergy - correct answer ✔✔The promotion and sale of different versions of a media product
across the various subsidiaries of a media conglomerate, default business mode of most media
companies today
Specialization - correct answer ✔✔Magazine & Radio & Cable industries sought specialized
markets to counter TVs mass appeal, by 1980s television embraced niche marketing, young and
old viewers sought other specialized forms of media
