PSC 321 (questions with correct
answers) already passed
Broad Goals - correct answer ✔✔Simultaneous broadcasting of political messages to large
numbers of people or groups
Targeted Goals - correct answer ✔✔efforts to recruit supporters, narrowed
Source - correct answer ✔✔the medium from which the message is conveyed
Message - correct answer ✔✔the information, along with its biases, broadcasted to the
audience
Audience - correct answer ✔✔The people for whom the message is crafted
may be paying for content, or providing revenue through ratings
Orders - correct answer ✔✔Periods of stability over time
medium technology are stable
institute norms/ regulation policies to maintain order
Revolutions - correct answer ✔✔period of major permanent change
elite political communication order (PCO) - correct answer ✔✔1750-1900
Mass PCO - correct answer ✔✔1830s-1920s
, LONGEST
no new technology medium
Newspaper became cheaper, subsidized by Post Office Act
Literacy increased
Broadcast PCO - correct answer ✔✔1900-2000
Immediacy
Image-based politics
Hearing and seeing political leaders
Information PCO - correct answer ✔✔2000-2500
internet, nearly instantaneous, virtually unlimited
Why do newspapers remain important news sources? - correct answer ✔✔Newspapers drive
news agenda
Cable news follows stories of the print
Newspapers have the most in-depth reporting
Newspapers are the prime source for well-educated elites
Agenda Setting - correct answer ✔✔Bringing attention to certain issues or problems
- the public only has a limited amount of attention
Priming - correct answer ✔✔Preparing the public to take a particular view
- happens before public knows something
Framing - correct answer ✔✔Power to influence how people/events/ issues are interpreted
answers) already passed
Broad Goals - correct answer ✔✔Simultaneous broadcasting of political messages to large
numbers of people or groups
Targeted Goals - correct answer ✔✔efforts to recruit supporters, narrowed
Source - correct answer ✔✔the medium from which the message is conveyed
Message - correct answer ✔✔the information, along with its biases, broadcasted to the
audience
Audience - correct answer ✔✔The people for whom the message is crafted
may be paying for content, or providing revenue through ratings
Orders - correct answer ✔✔Periods of stability over time
medium technology are stable
institute norms/ regulation policies to maintain order
Revolutions - correct answer ✔✔period of major permanent change
elite political communication order (PCO) - correct answer ✔✔1750-1900
Mass PCO - correct answer ✔✔1830s-1920s
, LONGEST
no new technology medium
Newspaper became cheaper, subsidized by Post Office Act
Literacy increased
Broadcast PCO - correct answer ✔✔1900-2000
Immediacy
Image-based politics
Hearing and seeing political leaders
Information PCO - correct answer ✔✔2000-2500
internet, nearly instantaneous, virtually unlimited
Why do newspapers remain important news sources? - correct answer ✔✔Newspapers drive
news agenda
Cable news follows stories of the print
Newspapers have the most in-depth reporting
Newspapers are the prime source for well-educated elites
Agenda Setting - correct answer ✔✔Bringing attention to certain issues or problems
- the public only has a limited amount of attention
Priming - correct answer ✔✔Preparing the public to take a particular view
- happens before public knows something
Framing - correct answer ✔✔Power to influence how people/events/ issues are interpreted
