Lecture #2 Notes
70% of All Change Initiatives Fail
Let’s follow the traces of this number and see where it leads us
Because it tells us something about change management as well as about the field in
which this subject is situated
Cracking the Code of Change
Nitin Nohria and Michael Beer (2000), Harvard Business Review
Questions
o When does a change effort fail?
o How can we conceptualize success?
o Is it really a binary opposition (i.e. hit or miss)?
o For how long do we have to wait before we can say whether a change initiative is
successful or not?
o Who gets to define success?
Top management?
Stakeholders?
Employees?
People living in the close proximity of an organization?
Political actors?
Animals?
Everyone?
Do 70 Per Cent of All Organizational Change Initiatives Really Fail?
Mark Hughes (2011), Journal of Change Management
Questions
o What are the origins of the 70% fact?
o And is it empirically sound?
It is not!
o What academic arguments challenge the concept of inherent organizational
change failure rate?
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