Final Exam - MKTG 6822 QUESTIONS WITH ANSWERS

Final Exam - MKTG 6822 QUESTIONS
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WITH ANSWERS \|




Outside In - CORRECT ANSWERS ✔✔Standing in the customer's
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shoes and viewing everything the company does through the
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customer's eyes. \|




Outside In - CORRECT ANSWERS ✔✔What can we do for the
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market? (Perspective of market)
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Outside In - CORRECT ANSWERS ✔✔Put customers first
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Outside In - CORRECT ANSWERS ✔✔Relentless deliver of value
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to customers
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Empty Chair Approach "Founder" - CORRECT ANSWERS ✔✔Jeff
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Bezos


What is Empty Chair Approach? - CORRECT ANSWERS ✔✔leaving
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chair open for 'customer' perspective (meetings, etc.)
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Inside Out - CORRECT ANSWERS ✔✔What can the market do for
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us?

, Inside Out - CORRECT ANSWERS ✔✔Sell solutions of products and
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services
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Inside Out Myopia - CORRECT ANSWERS ✔✔Subtle forces that
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encourage inside-out thinking and disconnect the business from
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its market.
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positive reinforcement - CORRECT ANSWERS ✔✔Increase
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efficiency, quality improvement \| \|




Competing priorities - CORRECT ANSWERS ✔✔stakeholders \| \| \| \| \| \|


concerns can become more urgent than those of the customers
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Contemporary strategy theories - CORRECT ANSWERS \| \| \| \| \| \|


✔✔Capabilities or resource based view, improve and exploit \| \| \| \| \| \| \| \|


resources


Darwin in the enterprise - CORRECT ANSWERS ✔✔Employee's
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inherent drive for self-preservation \| \| \|




Groupthink mentality - CORRECT ANSWERS ✔✔Going with the \| \| \| \| \| \| \| \|


flow


Four Imperatives - CORRECT ANSWERS ✔✔1. Be a customer
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value leader \|




2. Innovate new value for customers
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3. Capitalize on the customer as an asset
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