WGU D361 Task 2 |Passed on First Attempt |Latest
Update with Complete Solution
Gear Gliders
Competitive Analysis
Name:
Student ID:
Date: July 5, 2025
A. SWOT Analysis
STRENGTHS WEAKNESSES
Revenue Variable and High Operating Expenses
OPPORTUNITIES THREATS
Market Expansion Competition
SWOT Justification
Strengths – Revenue
Gear Gliders had increasing revenue across quarters, from $205,435 in quarter 2 to
$6,098,850 in quarter 6. This allowed us to open stores in new locations, invest in research
and development, and increase marketing to stay competitive. With our gross profit
consistently increasing, Gear Gliders were successful in their sales performance and pricing
strategies.
Weaknesses - Variable and High Operating Expenses
Gear Gliders had a high cost of initiating the business's expansion. We were inconsistent
across quarters on investing in R&D, and when we opened new stores, this was due to
budget constraints.
Opportunities – Market Expansion
Since we had good revenue, we could have entered new markets sooner or launched new
bike lines to expand our lines of bicycles. Expanding our internet marketing could have
increased the number of consumers we could have reached. Developing relevant ads and
placing them strategically would improve our market.
Threats – Competition
Gear Gliders needed to remain vigilant against our competitors as we expanded into new
markets. Limited innovation could have allowed our competitors to replicate our bikes and
decrease our market share.
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Update with Complete Solution
Gear Gliders
Competitive Analysis
Name:
Student ID:
Date: July 5, 2025
A. SWOT Analysis
STRENGTHS WEAKNESSES
Revenue Variable and High Operating Expenses
OPPORTUNITIES THREATS
Market Expansion Competition
SWOT Justification
Strengths – Revenue
Gear Gliders had increasing revenue across quarters, from $205,435 in quarter 2 to
$6,098,850 in quarter 6. This allowed us to open stores in new locations, invest in research
and development, and increase marketing to stay competitive. With our gross profit
consistently increasing, Gear Gliders were successful in their sales performance and pricing
strategies.
Weaknesses - Variable and High Operating Expenses
Gear Gliders had a high cost of initiating the business's expansion. We were inconsistent
across quarters on investing in R&D, and when we opened new stores, this was due to
budget constraints.
Opportunities – Market Expansion
Since we had good revenue, we could have entered new markets sooner or launched new
bike lines to expand our lines of bicycles. Expanding our internet marketing could have
increased the number of consumers we could have reached. Developing relevant ads and
placing them strategically would improve our market.
Threats – Competition
Gear Gliders needed to remain vigilant against our competitors as we expanded into new
markets. Limited innovation could have allowed our competitors to replicate our bikes and
decrease our market share.
PAGE 1
