AC 3.3 Justify a campaign for change Unit 1 Changing awareness of crime
Presentation of a case for action
Presenting a case for action involves explaining why your campaign is
necessary and what impact it hopes to achieve. Outline your campaign focus,
give reasons and present your supporting evidence. Make sure you link into
your specific aims and target audience. Supporting statistics and real-life case
examples should be included. Use sentence starters such as:
I chose to focus on … because …
This is an important area to address because …
Without a campaign like this, it is likely that …
However, with a campaign highlighting this issue, it could result in …
Use of evidence in support of a case
Use your statistics and other research from AC 3.1 to help give evidence in
support of a case. Go over the concept for your campaign and justify your
choices for aspects such as name, logo, audience etc. This includes justification
of your materials, explaining the choice and design. The imagery used,
colouring and details must be justified. You can refer to other campaigns and
particularly the aspects of them that have proved successful. You could refer to
things such as:
I’ve decided upon … for the campaign name. I chose this because … It
meets my aim of … as well as targeting my audience because …
I chose to use a range of methods including … I chose these because my
audience … I also felt that these would be effective in promoting my aim
because … If I had chosen … or … it might not have been so successful.
The target audience would be most likely to respond to this because …
It also offers a good link to the topic because …
I chose to use images of … This is highly effective because …
The colouring Is effective as it …
I used other features such as … These are good for meeting my aims
because …
Use of persuasive language
Discuss the materials you designed in AC 3.2 and how effective they are
relating choices to the persuasive language you have used. Useful sentences
could include:
I used the term … because it conveys …
I focused on … because … This is convincing to the audience because …
I designed the layout to include … This is because …
The language is persuasive as it …
Presentation of a case for action
Presenting a case for action involves explaining why your campaign is
necessary and what impact it hopes to achieve. Outline your campaign focus,
give reasons and present your supporting evidence. Make sure you link into
your specific aims and target audience. Supporting statistics and real-life case
examples should be included. Use sentence starters such as:
I chose to focus on … because …
This is an important area to address because …
Without a campaign like this, it is likely that …
However, with a campaign highlighting this issue, it could result in …
Use of evidence in support of a case
Use your statistics and other research from AC 3.1 to help give evidence in
support of a case. Go over the concept for your campaign and justify your
choices for aspects such as name, logo, audience etc. This includes justification
of your materials, explaining the choice and design. The imagery used,
colouring and details must be justified. You can refer to other campaigns and
particularly the aspects of them that have proved successful. You could refer to
things such as:
I’ve decided upon … for the campaign name. I chose this because … It
meets my aim of … as well as targeting my audience because …
I chose to use a range of methods including … I chose these because my
audience … I also felt that these would be effective in promoting my aim
because … If I had chosen … or … it might not have been so successful.
The target audience would be most likely to respond to this because …
It also offers a good link to the topic because …
I chose to use images of … This is highly effective because …
The colouring Is effective as it …
I used other features such as … These are good for meeting my aims
because …
Use of persuasive language
Discuss the materials you designed in AC 3.2 and how effective they are
relating choices to the persuasive language you have used. Useful sentences
could include:
I used the term … because it conveys …
I focused on … because … This is convincing to the audience because …
I designed the layout to include … This is because …
The language is persuasive as it …
