MART 212 EXAM REVISION
Qualitativebnresearchbnmethod...bn-bnanswers--
Qualitativebnresearchersbnemphasisebntheirbnsamplesbnarebnmadebnupbnofbnrepresentativebnratherbntha
nbnreleventbnconsumers.
Directnessbn-bnanswers--
Thebncharacteristicbnofbnobservationbnthatbndescribesbnthebndegreebntobnwhichbnthebnresearcherbnorbnt
rainedbnobserverbnactuallybnobservesbnthebnbehaviourbnorbneventbnasbnitbnoccurs.
Thebnicebergbnprinciplebnisbnbestbndescribedbnas...bn-bnanswers--
Managersbnarebnawarebnofbnjustbnabnsmallbnportionbnofbnthebntruebnproblem;bnthisbnsmallbnportionbnisb
ngenerallybnthebnvisiblebnsymptombnofbnabnbiggerbnunderlyingbnproblem.
Thebnunitbnofbnanalysisbn-bnanswers--
Thisbnspecifiesbnwhetherbndatabnshouldbnbebncollectedbnaboutbnindividuals,bnhouseholds,bnorganization
s,bndepartments,bngeographicalbnareas,bnorbnsomebncombination.
Whilebndesigningbnabnstudy,bnabnresearcherbnisbnwonderingbnifbnshebnshouldbnaskbnrespondentsbntheirb
nagebnandbngender.bnShebnisbnnotbnsurebnifbnshebnwouldbnneedbnthatbninformationbnlaterbninbnthebnrese
archbnprocess.bnThisbnisbnanbnexamplebnofbnherbntryingbnto...bn-bnanswers--
Determinebnthebnrelevantbnvariablesbnforbnherbnstudy.
Comparisonbn-bnanswers--
Thisbnisbnthebnprocessbnofbndevelopingbnandbnrefiningbntheorybnandbnconstructsbnbybnanalyzingbnthebnd
ifferencesbnandbnsimilaritiesbninbnpassages,bnthemes,bnorbntypesbnofbnparticipants.
Negativebncasebnanalysisbn-bnanswers--
Itbnhelpsbntobnestablishbnboundariesbnandbnconditionsbnforbnthebntheoriesbndevelopedbnbybnqualitativeb
nresearchers.
Qualitativebnresearchbnmethod...bn-bnanswers--
Qualitativebnresearchersbnemphasisebntheirbnsamplesbnarebnmadebnupbnofbnrepresentativebnratherbntha
nbnreleventbnconsumers.
Directnessbn-bnanswers--
Thebncharacteristicbnofbnobservationbnthatbndescribesbnthebndegreebntobnwhichbnthebnresearcherbnorbnt
rainedbnobserverbnactuallybnobservesbnthebnbehaviourbnorbneventbnasbnitbnoccurs.
Thebnicebergbnprinciplebnisbnbestbndescribedbnas...bn-bnanswers--
Managersbnarebnawarebnofbnjustbnabnsmallbnportionbnofbnthebntruebnproblem;bnthisbnsmallbnportionbnisb
ngenerallybnthebnvisiblebnsymptombnofbnabnbiggerbnunderlyingbnproblem.
Thebnunitbnofbnanalysisbn-bnanswers--
Thisbnspecifiesbnwhetherbndatabnshouldbnbebncollectedbnaboutbnindividuals,bnhouseholds,bnorganization
s,bndepartments,bngeographicalbnareas,bnorbnsomebncombination.
Whilebndesigningbnabnstudy,bnabnresearcherbnisbnwonderingbnifbnshebnshouldbnaskbnrespondentsbntheirb
nagebnandbngender.bnShebnisbnnotbnsurebnifbnshebnwouldbnneedbnthatbninformationbnlaterbninbnthebnrese
archbnprocess.bnThisbnisbnanbnexamplebnofbnherbntryingbnto...bn-bnanswers--
Determinebnthebnrelevantbnvariablesbnforbnherbnstudy.
Comparisonbn-bnanswers--
Thisbnisbnthebnprocessbnofbndevelopingbnandbnrefiningbntheorybnandbnconstructsbnbybnanalyzingbnthebnd
ifferencesbnandbnsimilaritiesbninbnpassages,bnthemes,bnorbntypesbnofbnparticipants.
Negativebncasebnanalysisbn-bnanswers--
Itbnhelpsbntobnestablishbnboundariesbnandbnconditionsbnforbnthebntheoriesbndevelopedbnbybnqualitativeb
nresearchers.
