CBS8 2025 EXAMINATION 2025 CBS8 2025
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE EXAMINATION FOR CBS8. IT IS BASED ON PRESCRIBED MATERIAL
AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS BOTH SHORT NOTES AND A
RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS ARE THEREFORE ADVISED
NOT TO COPY AND PASTE BUT USE THE DOCUMENT AS A RESEARCH GUIDE THAT
WOULD HELP THEM DRAFT THEIR OWN FINAL COPIES.
,CBS8 2025 EXAMINATION 2025 CBS8 2025
Table of Contents
SECTION A .............................................................................................................. 3
QUESTION 1 (20 Marks)......................................................................................... 3
QUESTION 2 ......................................................................................................... 6
Question 2.1 ..................................................................................................... 6
Question 2.2 ........................................................................................................ 8
SECTION B ............................................................................................................ 11
QUESTION 3 (20 Marks)....................................................................................... 11
QUESTION 4 (20 Marks)....................................................................................... 15
QUESTION 5 (20 Marks)....................................................................................... 23
QUESTION 6 (20 Marks)....................................................................................... 29
References ........................................................................................................... 34
,CBS8 2025 EXAMINATION 2025 CBS8 2025
SECTION A
QUESTION 1 (20 Marks)
It is said companies often manifest the personality and values of their leader(s) and or
leadership. Under Cody Campbell, Joey Mcguire, James Blanchard and Texas Tech
Athletics and the Matador Club leadership, discuss how that translates to their core
teams, coaching staff, student athletes and community at large, to lay the groundwork
to become a Big 12 power and annual college football contender.
Leadership, Values, and Organisational Strategy in Texas Tech Athletics
Leadership is one of the most critical determinants of organisational success.
According to Hough et al. (2008), the values, vision, and behaviours of top leaders
often shape the broader organisational culture, impacting operational strategy, human
resources, and stakeholder relationships. In the case of Texas Tech Athletics, leaders
such as Cody Campbell, Joey McGuire, and James Blanchard, alongside the Matador
Club, have significantly influenced the direction and operations of the institution's
football program. This essay explores how their leadership style and values manifest
across core teams, coaching staff, student-athletes, and the community, positioning
Texas Tech as an emerging Big 12 powerhouse and national college football
contender.0717513144
Visionary and Passionate Leadership
Leadership at Texas Tech is characterised by vision, authenticity, and a relentless drive
for excellence. Cody Campbell, an alumnus and successful businessman, exemplifies
action-oriented leadership. His immediate response to team setbacks such as publicly
committing to funding offensive line improvements shows a proactive and strategic
mindset (Johnson, 2020). Joey McGuire complements this approach with high-energy
engagement, particularly through social media, where he celebrates recruitment
successes. This enthusiastic presence helps foster team spirit and public support.
James Blanchard, in his role as General Manager, brings analytical rigour and
operational coordination. His collaborative relationship with Campbell and McGuire
highlights the importance of unified leadership in driving strategic outcomes. Their
shared values competitiveness, transparency, and commitment set the tone for the
entire program and inspire alignment at all levels.
, CBS8 2025 EXAMINATION 2025 CBS8 2025
Professionalism and Operational Reliability
The Matador Club, an NIL (Name, Image, and Likeness) collective managed by
Campbell and John Sellers, operates with corporate-level precision. The application
of business principles like contractual reliability and financial transparency has made
Texas Tech a leader in the NIL space. They have achieved a 100% on-time payment
record and have never broken a contract, which significantly boosts the university’s
credibility among student-athletes and their agents (Thompson et al., 2008).
Such financial reliability builds long-term trust and contributes to a sustainable talent
acquisition pipeline. Moreover, running the NIL collective like a professional enterprise
aligns with Campbell’s leadership values, reinforcing the idea that ethical and
operational discipline can serve as a source of competitive advantage (Johnson,
2020).
Strategic Alignment and Coordinated Execution
A notable strength of the Texas Tech program is the alignment among key stakeholders
coaches, administrators, donors, and the NIL collective. This harmony enables
seamless execution of recruitment and operational strategies. For instance,
Blanchard's scouting team can coordinate quickly with the Matador Club to generate
NIL offers within an hour, showcasing an agile and responsive organisational structure
(Hough et al., 2008).
This degree of coordination reduces delays in decision-making and facilitates swift
responses in a competitive transfer portal environment. The approach embodies best
practices in strategic execution, where alignment and collaboration enhance
responsiveness and performance outcomes.
Impact on Core Teams and Community
Coaching Staff
The leadership team equips the coaching staff with strategic and financial support.
This enables them to scout talent aggressively across all levels from NCAA Division I
FBS to NFL-calibre players ensuring a comprehensive and competitive recruitment
strategy. Resources provided include advanced scouting tools and facility
investments, giving the coaching staff the confidence to execute long-term plans.
Student-Athletes
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE EXAMINATION FOR CBS8. IT IS BASED ON PRESCRIBED MATERIAL
AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS BOTH SHORT NOTES AND A
RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS ARE THEREFORE ADVISED
NOT TO COPY AND PASTE BUT USE THE DOCUMENT AS A RESEARCH GUIDE THAT
WOULD HELP THEM DRAFT THEIR OWN FINAL COPIES.
,CBS8 2025 EXAMINATION 2025 CBS8 2025
Table of Contents
SECTION A .............................................................................................................. 3
QUESTION 1 (20 Marks)......................................................................................... 3
QUESTION 2 ......................................................................................................... 6
Question 2.1 ..................................................................................................... 6
Question 2.2 ........................................................................................................ 8
SECTION B ............................................................................................................ 11
QUESTION 3 (20 Marks)....................................................................................... 11
QUESTION 4 (20 Marks)....................................................................................... 15
QUESTION 5 (20 Marks)....................................................................................... 23
QUESTION 6 (20 Marks)....................................................................................... 29
References ........................................................................................................... 34
,CBS8 2025 EXAMINATION 2025 CBS8 2025
SECTION A
QUESTION 1 (20 Marks)
It is said companies often manifest the personality and values of their leader(s) and or
leadership. Under Cody Campbell, Joey Mcguire, James Blanchard and Texas Tech
Athletics and the Matador Club leadership, discuss how that translates to their core
teams, coaching staff, student athletes and community at large, to lay the groundwork
to become a Big 12 power and annual college football contender.
Leadership, Values, and Organisational Strategy in Texas Tech Athletics
Leadership is one of the most critical determinants of organisational success.
According to Hough et al. (2008), the values, vision, and behaviours of top leaders
often shape the broader organisational culture, impacting operational strategy, human
resources, and stakeholder relationships. In the case of Texas Tech Athletics, leaders
such as Cody Campbell, Joey McGuire, and James Blanchard, alongside the Matador
Club, have significantly influenced the direction and operations of the institution's
football program. This essay explores how their leadership style and values manifest
across core teams, coaching staff, student-athletes, and the community, positioning
Texas Tech as an emerging Big 12 powerhouse and national college football
contender.0717513144
Visionary and Passionate Leadership
Leadership at Texas Tech is characterised by vision, authenticity, and a relentless drive
for excellence. Cody Campbell, an alumnus and successful businessman, exemplifies
action-oriented leadership. His immediate response to team setbacks such as publicly
committing to funding offensive line improvements shows a proactive and strategic
mindset (Johnson, 2020). Joey McGuire complements this approach with high-energy
engagement, particularly through social media, where he celebrates recruitment
successes. This enthusiastic presence helps foster team spirit and public support.
James Blanchard, in his role as General Manager, brings analytical rigour and
operational coordination. His collaborative relationship with Campbell and McGuire
highlights the importance of unified leadership in driving strategic outcomes. Their
shared values competitiveness, transparency, and commitment set the tone for the
entire program and inspire alignment at all levels.
, CBS8 2025 EXAMINATION 2025 CBS8 2025
Professionalism and Operational Reliability
The Matador Club, an NIL (Name, Image, and Likeness) collective managed by
Campbell and John Sellers, operates with corporate-level precision. The application
of business principles like contractual reliability and financial transparency has made
Texas Tech a leader in the NIL space. They have achieved a 100% on-time payment
record and have never broken a contract, which significantly boosts the university’s
credibility among student-athletes and their agents (Thompson et al., 2008).
Such financial reliability builds long-term trust and contributes to a sustainable talent
acquisition pipeline. Moreover, running the NIL collective like a professional enterprise
aligns with Campbell’s leadership values, reinforcing the idea that ethical and
operational discipline can serve as a source of competitive advantage (Johnson,
2020).
Strategic Alignment and Coordinated Execution
A notable strength of the Texas Tech program is the alignment among key stakeholders
coaches, administrators, donors, and the NIL collective. This harmony enables
seamless execution of recruitment and operational strategies. For instance,
Blanchard's scouting team can coordinate quickly with the Matador Club to generate
NIL offers within an hour, showcasing an agile and responsive organisational structure
(Hough et al., 2008).
This degree of coordination reduces delays in decision-making and facilitates swift
responses in a competitive transfer portal environment. The approach embodies best
practices in strategic execution, where alignment and collaboration enhance
responsiveness and performance outcomes.
Impact on Core Teams and Community
Coaching Staff
The leadership team equips the coaching staff with strategic and financial support.
This enables them to scout talent aggressively across all levels from NCAA Division I
FBS to NFL-calibre players ensuring a comprehensive and competitive recruitment
strategy. Resources provided include advanced scouting tools and facility
investments, giving the coaching staff the confidence to execute long-term plans.
Student-Athletes
