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NRF Customer Service Exam – Study Guide Questions and Answers | Academic Year 2025/2026 | Complete Review on Sales, Communication, and Customer Interaction

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NRF Customer Service Exam – Study Guide Questions and Answers | Academic Year 2025/2026 | Complete Review on Sales, Communication, and Customer InteractionThis official NRF (National Retail Federation) customer service exam study guide contains a complete set of verified questions and answers for the 2025/2026 academic year. It focuses on professional selling skills, customer engagement, handling objections, follow-ups, inclusive service practices, record-keeping, personal shopping, and the T.H.A.N.K.S. method. Ideal for candidates preparing for NRF certification or for training customer-facing retail staff, this guide also addresses service for customers with disabilities, communication techniques, warranty and return policy handling, and customer loyalty strategies.

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July 7, 2025
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NRF Customer service exam study guide
questions and answers 2025/2026
1.A good reason for creating an opening for discussion is to:



• Break down the customer's sales resistance

• Convince the customer how much you know about the product

• Get to know what the customer wants - answerGet to know what the customer wants



2.Which of the following are appropriate reasons for following up with a customer?



• You are curious whether a gift your customer purchased was well received

• You finally located an item the customer asked for a while back

• You want to know why a customer did not make it in for a special sale

• You haven't seen the customer in a long time and are wondering if she is shopping somewhere else
now - answerYou finally located an item the customer asked for a while back



3.Customer follow-up is always a good idea, no matter what the situation

True or False - answerFalse



4.How would you handle a situation where a customer wants a brand that you don't carry?



• Convince him that your brands are better

• Get permission from him to show the items you do have that meet his needs

• Tell him that he won't find anything better than what you have

• Smile and listen politely, but don't tell him you don't have his brand; show him your items anyway

• Tell him you don't carry that brand then excuse yourself to serve someone else - answerGet
permission from him to show the items you do have that meet his needs



5.When the customer presents you with a problem, you should ask her:

,• How she would like the situation solved

• If she stops at your store on a regular basis

• Who is at fault in the situation - answerHow she would like the situation solved



6.Showing respect for a customer's business card means you should:



• Put it in your purse or wallet for safe keeping

• Make some comment to indicate you have read it

• Never write on it - answerMake some comment to indicate you have read it



7.If you don't have a warranty manual available or are unsure about a warranty answer, a resource to
consider is co-workers or your supervisor.

True or false - answerTrue



8.You should keep your client records up-to-date and notify customers of merchandise you know is of
interest to them.

True or False - answerTrue



9.When acting as a personal shopper, you should:



• Choose a wide selection of items from which the customer can choose

• Ignore the customer's bad taste and choose the items that you think she should wear

• Select only items that fit her interest - answerSelect only items that fit her interest

10.

To keep the lines of communication open, the best question to ask:



• Are the ones that are able to direct the customer to a decision

• Are the ones that can be quickly answered with a "yes" or a "no"

, • Are structured to save the customer's time

• Begin with who, what, where, when, how, or why - answerBegin with who, what, where, when, how,
or why



11.You should record basic information that allows you to stay in touch with customers and specific
information that reminds you of their purchases and preferences.

True or False - answerTrue



12.It is important to build a relationship with your customer. In the first few seconds after you notice the
customer's arrival, you should:



• Find your sales book and get it ready for your next sale

• Make sure your clothes are neat and you look professional

• Tidy up the product display before showing it to the customer

• Greet the customer and make him feel welcome - answerGreet the customer and make him feel
welcome



13.Most customers respond favorably to the hard sell technique because it shows them your belief in
the product. True or False - answerFalse



14.Which of the following are good reasons to ask customers for their business cards?



• So you can build up your client records with names of potential customers

• So you can claim these customers as your own and keep co-workers from making sales to them

• To learn more about them so you can suggest items that you think they can afford

• When customers show interest in an upcoming event and you offer to remind them - answerWhen
customers show interest in an upcoming event and you offer to remind them



15.Showing the customer that you and your store stand behind the products and services you sell:



• Shows a professionalism that builds customer loyalty
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