WGU D077 Concepts in Marketing, Sales, and
Customer Contact Verified Multiple Choice
and Conceptual Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. What Is SWOT analysis? - ANSWER As a situation analysis tool, SWOT
analysis examines the internal (controllable) and external (uncontrollable)
factors that impact the organization and its strategies. The internal factors
are strengths and weaknesses; the external factors are opportunities and
threats. A SWOT analysis gives an organization a clear picture of the
situation in which it operates and helps it determine which strategies to
pursue. -
2. Identify the SWOT in this situation: A company has developed technical
capabilities- ANSWER external threat/opportunity
3. Identify the SWOT in this situation: New government policies will help the
company in the future - ANSWER external opportunity
4. Identify the SWOT in this situation: The company has high employee
turnover- ANSWER internal weakness
5. Identify the SWOT in this situation: The company is concerned about the
country's economic condition - ANSWER external threat/opportunity
, 6. What are the two different aspects of a business unit or product that are
considered in BCG matrix? - ANSWER What is the current market
share?
- What is the market's growth potential?
7. What are the four quadrants in the BCG matrix? - ANSWER
Dog: A product or business with low market share in a mature industry is a
dog. There is no room for growth, which suggests that no new funds should be
invested in it.
Cash cow: A cash cow is a product or business that has high market share and
is in a slow-growing industry. It is bringing in more money than is being
invested in it, but it does not have much growth potential. The profits from a
cash cow can be used to fund high-growth investments, but the cash cow itself
warrants low investment.
Question mark: A question mark is a product or business that has low market
share currently, but is in a growing industry. This case is trickier: The product or
business is consuming financing and creating a low rate of return for now, but
its direction is unclear. A question mark has the potential to become either a
star or a dog, so close monitoring is needed to determine its growth potential.
Star: A star has high market
8. Identify the BCG quadrant in which this product will be placed: Brand X has
a slow market-growth rate but currently hold a high market share. -
ANSWER Cow
,9. Identify the BCG quadrant in which this product will be placed: Brand Z
should be divested - ANSWER dog
10.Identify the BCG quadrant in which this product will be placed: Brand Y
shows a rapid growth - ANSWER question mark
11.Identify the BCG quadrant in which this product will be placed: Brand M
should be vetted and company should hold on to this brand. - ANSWER
star
12.What are the five forces identified in Porter's five forces model. - ANSWER
Threat of new entrants (or barriers to entry)
Threat of substitute products or services
Rivalry
Bargaining power of buyers
Bargaining power of suppliers
13.What purpose does Strategic planning serve in the marketing planning
process? . - ANSWER Strategic planning outlines the vision or direction
for how the marketing department will achieve its objectives
14.What purpose does tactical planning serve in the marketing planning
process ANSWER - Tactical planning identifies the key actions marketers
, will implement to affect controllable elements of the strategy (e.g., offering
a specific promotion on free shipping to increase the average transaction
value on a company's website). -
15.A marketing experiment where two variants of a campaign are tested to see
which one is most effective - ANSWER A/B testing
16.Style of handling conflict focused on empathy over self-interest - ANSWER
Accommodation
17.Using social styles to customize a sales approach to the specific customer- -
ANSWER Adaptive selling
18.Cooperation between levels of a distribution channel where one member
sets the terms due to its size and influence - ANSWER administered
vertical marketing system -
19.Paid form of nonpersonal promotion - ANSWER advertising
20.People with this social style want to know "why" - ANSWER amiable
21.People with this social style want to know "how" - ANSWER analytical
22.Intelligent machines (computers) capable of learning and interacting -
ANSWER artificial intelligence
Customer Contact Verified Multiple Choice
and Conceptual Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. What Is SWOT analysis? - ANSWER As a situation analysis tool, SWOT
analysis examines the internal (controllable) and external (uncontrollable)
factors that impact the organization and its strategies. The internal factors
are strengths and weaknesses; the external factors are opportunities and
threats. A SWOT analysis gives an organization a clear picture of the
situation in which it operates and helps it determine which strategies to
pursue. -
2. Identify the SWOT in this situation: A company has developed technical
capabilities- ANSWER external threat/opportunity
3. Identify the SWOT in this situation: New government policies will help the
company in the future - ANSWER external opportunity
4. Identify the SWOT in this situation: The company has high employee
turnover- ANSWER internal weakness
5. Identify the SWOT in this situation: The company is concerned about the
country's economic condition - ANSWER external threat/opportunity
, 6. What are the two different aspects of a business unit or product that are
considered in BCG matrix? - ANSWER What is the current market
share?
- What is the market's growth potential?
7. What are the four quadrants in the BCG matrix? - ANSWER
Dog: A product or business with low market share in a mature industry is a
dog. There is no room for growth, which suggests that no new funds should be
invested in it.
Cash cow: A cash cow is a product or business that has high market share and
is in a slow-growing industry. It is bringing in more money than is being
invested in it, but it does not have much growth potential. The profits from a
cash cow can be used to fund high-growth investments, but the cash cow itself
warrants low investment.
Question mark: A question mark is a product or business that has low market
share currently, but is in a growing industry. This case is trickier: The product or
business is consuming financing and creating a low rate of return for now, but
its direction is unclear. A question mark has the potential to become either a
star or a dog, so close monitoring is needed to determine its growth potential.
Star: A star has high market
8. Identify the BCG quadrant in which this product will be placed: Brand X has
a slow market-growth rate but currently hold a high market share. -
ANSWER Cow
,9. Identify the BCG quadrant in which this product will be placed: Brand Z
should be divested - ANSWER dog
10.Identify the BCG quadrant in which this product will be placed: Brand Y
shows a rapid growth - ANSWER question mark
11.Identify the BCG quadrant in which this product will be placed: Brand M
should be vetted and company should hold on to this brand. - ANSWER
star
12.What are the five forces identified in Porter's five forces model. - ANSWER
Threat of new entrants (or barriers to entry)
Threat of substitute products or services
Rivalry
Bargaining power of buyers
Bargaining power of suppliers
13.What purpose does Strategic planning serve in the marketing planning
process? . - ANSWER Strategic planning outlines the vision or direction
for how the marketing department will achieve its objectives
14.What purpose does tactical planning serve in the marketing planning
process ANSWER - Tactical planning identifies the key actions marketers
, will implement to affect controllable elements of the strategy (e.g., offering
a specific promotion on free shipping to increase the average transaction
value on a company's website). -
15.A marketing experiment where two variants of a campaign are tested to see
which one is most effective - ANSWER A/B testing
16.Style of handling conflict focused on empathy over self-interest - ANSWER
Accommodation
17.Using social styles to customize a sales approach to the specific customer- -
ANSWER Adaptive selling
18.Cooperation between levels of a distribution channel where one member
sets the terms due to its size and influence - ANSWER administered
vertical marketing system -
19.Paid form of nonpersonal promotion - ANSWER advertising
20.People with this social style want to know "why" - ANSWER amiable
21.People with this social style want to know "how" - ANSWER analytical
22.Intelligent machines (computers) capable of learning and interacting -
ANSWER artificial intelligence
