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MNG4801 Assignment 2 WRITTEN (Comprehensive Response) Due 2025

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University Of South Africa
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Strategic Management









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Lester A. Digman Strategic Management
  • 1997
  • 9780873936187
  • Unknown

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University of South Africa
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Strategic Management
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  • mng4801 assignment 2 written comprehensive respon

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MNG4801
Assignment 2
Due 2025

, MNG4801

Assignment 2: Comprehensive Response

(WRITTEN)

Due 2025



Based on the case study article by Reyneke and Barnado (2019).

Reyneke, M & Barnado, C. 2019. Yuppiechef: from clicks to bricks – an
omnichannel approach for a South African business. Emerald Emerging Markets
Case Studies. 9(3): 1-17. doi: https://0-doi org.oasis.unisa.ac.za/10.1108/EEMCS-
05-2019-0107



Contents

ANNEXURE C: DECLARATION ..................................................................................... 2

Question 2: Macroenvironmental Factors Influencing Yuppiechef’s Strategic Decision .. 3

Question 3: Internal Environment Analysis ...................................................................... 5

Question 4: Business-Level (Competitive) Strategy Evaluation ...................................... 7

Question 5: Reflection ..................................................................................................... 8

Conclusion ...................................................................................................................... 9

References .................................................................................................................... 10
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