Excessa LLC: Strategic Analysis and Opportunities in the Fitness Industry
Opportunities:
1. Partnering with real estate developers: Excessa LLC can explore a profitable opportunity
by partnering with real estate developers. This can help them broaden their horizons and
explore untapped markets. By working with developers, Excessa LLC may include its
facilities and services in brand-new multi-family housing developments, giving residents
a handy and reachable exercise option. Additionally, it might give the business a
competitive edge. The company can stand out from other fitness centers in the area and
appeal to more customers by providing on-site fitness facilities.
2. Increased focus on community building: Due to the rise of technology and social media,
people are becoming more isolated. Therefore, a growing emphasis is on creating a sense
of community and fostering connections among individuals. Excessa's emphasis on
offering fitness services in apartment communities is in line with the current trend and
could be a distinctive feature that sets the company apart from others.
3. Offering virtual fitness services: Excessa can also take advantage of the growing trend of
people undertaking workouts at home, which has become more common since to the
pandemic. Excessa can team up with apartment complexes to bring online workout
classes and personalized training sessions to people who enjoy exercising in the comfort
of their own homes. This partnership allows Excessa to reach a larger audience and offer
its services to more people.
Threats: