IMC 104 Exam Questions and Answers |Complete Solutions Graded A+ |100% Correct
Which of the following is NOT true about the advantages of OOH advertising?
Low degree of waste
coverage
Timeliness
Ability to create awareness low degree of waste coverage
One limitation of OOH advertising is limited message capabilities: Because of the speed with
which most people pass by OOH ads, exposure time is short, so messages are limited to a few
words and/or an illustration.
true or false true
Unlike other media, which are essentially unidirectional and responsible for the content
provided and products and services offered for sale, the Internet is interactive, allowing for a
two-way flow.
true or false true
Which of the following is NOT the reason for the rapid adoption of the Internet (from the
consumers' standpoint)?
Consumers' increased desire for information.
Consumers find it difficult to control what and how much (information) is received.
Speed and convenience of acquiring information.
,Ability to conduct e-commerce through one's personal computer, tablet, or smartphone
Consumers find it difficult to control what and how much (information) is received.
Outbound activities describe the ways marketers ensure they can be found when consumers
search for product or service, whereas inbound activities indicate the ways firms reach out to
target consumers.
true or false false
which of the following is not true about the internet
1. a website such as "Redbull.com" can be used to generate interest
2. many marketers have found the internet can be an effective medium for stimulating the trial
of their products or services
3. internet does not offer the opportunity to sell directly to customers in both the consumers in
market and business-to-market
5. one of the advantages of the web is that it can create buzz 3. internet does not offer the
opportunity to sell directly to customers in both the consumers in market and business-to-
market
When it comes to searches, __________________results are those that appear because of their
relevance to the search terms, not advertisements.
nonorganic search
paid search
organic search
pay-per-click
advertising search organic search
, In an effort to more specifically target customers who may be interested in their offerings,
advertisers employ _______________: the process of improving the volume of traffic driven to
one's site by a search engine through unpaid (organic) results as opposed to paid inclusions.
pop-ups
search engine optimization (SEO) banner ads
native advertising SEO
_______________________ is based on advertisers' targeting consumers by tracking their
website surfing behaviors, such as which websites they have visited and/or searches they have
made
interstitials
contextual advertising
behavioral targeting behavioral advertising
Recently, advertisers have increased their use of retargeting: Once a user visits a website and
leaves without purchasing the product, a specifically targeted ad will display on participating
subsequent websites the user visits.
true or false true
Consumers use social media networks for a variety of reasons.
true or false true
which is not true about the advantages of the internet and digital social media?
Which of the following is NOT true about the advantages of OOH advertising?
Low degree of waste
coverage
Timeliness
Ability to create awareness low degree of waste coverage
One limitation of OOH advertising is limited message capabilities: Because of the speed with
which most people pass by OOH ads, exposure time is short, so messages are limited to a few
words and/or an illustration.
true or false true
Unlike other media, which are essentially unidirectional and responsible for the content
provided and products and services offered for sale, the Internet is interactive, allowing for a
two-way flow.
true or false true
Which of the following is NOT the reason for the rapid adoption of the Internet (from the
consumers' standpoint)?
Consumers' increased desire for information.
Consumers find it difficult to control what and how much (information) is received.
Speed and convenience of acquiring information.
,Ability to conduct e-commerce through one's personal computer, tablet, or smartphone
Consumers find it difficult to control what and how much (information) is received.
Outbound activities describe the ways marketers ensure they can be found when consumers
search for product or service, whereas inbound activities indicate the ways firms reach out to
target consumers.
true or false false
which of the following is not true about the internet
1. a website such as "Redbull.com" can be used to generate interest
2. many marketers have found the internet can be an effective medium for stimulating the trial
of their products or services
3. internet does not offer the opportunity to sell directly to customers in both the consumers in
market and business-to-market
5. one of the advantages of the web is that it can create buzz 3. internet does not offer the
opportunity to sell directly to customers in both the consumers in market and business-to-
market
When it comes to searches, __________________results are those that appear because of their
relevance to the search terms, not advertisements.
nonorganic search
paid search
organic search
pay-per-click
advertising search organic search
, In an effort to more specifically target customers who may be interested in their offerings,
advertisers employ _______________: the process of improving the volume of traffic driven to
one's site by a search engine through unpaid (organic) results as opposed to paid inclusions.
pop-ups
search engine optimization (SEO) banner ads
native advertising SEO
_______________________ is based on advertisers' targeting consumers by tracking their
website surfing behaviors, such as which websites they have visited and/or searches they have
made
interstitials
contextual advertising
behavioral targeting behavioral advertising
Recently, advertisers have increased their use of retargeting: Once a user visits a website and
leaves without purchasing the product, a specifically targeted ad will display on participating
subsequent websites the user visits.
true or false true
Consumers use social media networks for a variety of reasons.
true or false true
which is not true about the advantages of the internet and digital social media?
