IMC 104 Final Exam Questions and Answers |Complete Solutions Graded A+ |100% Correct
aerial Copperton has often used skywriting over beach areas to promote its tanning lotions.
This is an example of ___________advertising
Transit (advertising) _____________ _____________ is targeted at the millions of people
who are exposed to commercial transportation facilities, including buses, taxis, commuter
trains, trolleys, airplanes, and subways.
Low degree of waste coverage Which of the following is NOT true about the advantages of
OOH advertising?
- Low degree of waste coverage
-Timeliness
-Ability to create awareness
-Wide coverage of local markets
limited message capabilities One limitation of OOH advertising is __________
____________ _________________: Because of the speed with which most people pass by
OOH ads, exposure time is short, so messages are limited to a few words and/or an illustration.
Inbound; Outbound ___________________ activities describe the ways marketers ensure
they can be found when consumers search for product or service, whereas _______________
activities indicate the ways firms reach out to target consumers.
SEO (search engine optimization) process of improving the volume of traffic driven to a site
from a search engine
the higher a site appears on a search page, more ppl will click on it Example of SEO (search
engine optimization)
Organic searches non paid- appear due to their relevance to search terms
, Nonorganic searches paid- placing ads on web pages that display results from search engine
queries
Behavioral targeting Based on advertisers' target consumers by tracking their website
surfing behaviors
retargeting once a user visits a website and leaves without purchasing the product, a
specifically targeted ad will display on participating subsequent websites the user visits
social networking sites platforms for networks or social relations among people who share
interests, activities, backgrounds, or real-life connections
social media sharing, discussion forums, content curration why do consumers use social
networks?
primary research companies can conduct their own research to gain insights into their
target audience social media usage
secondary research companies can also use the research findings conducted by the third-
party organization
direct marketing a system of marketing by which organizations communicate directly with
target customers to generate a response or transaction
behavior (call to action)
ex: vote, sales, test drives direct marketing objectives
employ direct mail, telemarketing, direct mail: mailing list direct marketing programs
aerial Copperton has often used skywriting over beach areas to promote its tanning lotions.
This is an example of ___________advertising
Transit (advertising) _____________ _____________ is targeted at the millions of people
who are exposed to commercial transportation facilities, including buses, taxis, commuter
trains, trolleys, airplanes, and subways.
Low degree of waste coverage Which of the following is NOT true about the advantages of
OOH advertising?
- Low degree of waste coverage
-Timeliness
-Ability to create awareness
-Wide coverage of local markets
limited message capabilities One limitation of OOH advertising is __________
____________ _________________: Because of the speed with which most people pass by
OOH ads, exposure time is short, so messages are limited to a few words and/or an illustration.
Inbound; Outbound ___________________ activities describe the ways marketers ensure
they can be found when consumers search for product or service, whereas _______________
activities indicate the ways firms reach out to target consumers.
SEO (search engine optimization) process of improving the volume of traffic driven to a site
from a search engine
the higher a site appears on a search page, more ppl will click on it Example of SEO (search
engine optimization)
Organic searches non paid- appear due to their relevance to search terms
, Nonorganic searches paid- placing ads on web pages that display results from search engine
queries
Behavioral targeting Based on advertisers' target consumers by tracking their website
surfing behaviors
retargeting once a user visits a website and leaves without purchasing the product, a
specifically targeted ad will display on participating subsequent websites the user visits
social networking sites platforms for networks or social relations among people who share
interests, activities, backgrounds, or real-life connections
social media sharing, discussion forums, content curration why do consumers use social
networks?
primary research companies can conduct their own research to gain insights into their
target audience social media usage
secondary research companies can also use the research findings conducted by the third-
party organization
direct marketing a system of marketing by which organizations communicate directly with
target customers to generate a response or transaction
behavior (call to action)
ex: vote, sales, test drives direct marketing objectives
employ direct mail, telemarketing, direct mail: mailing list direct marketing programs
