Business Essentials, 12e (Ebert/Griffin) – Chapter 13 – Test Bank with Multiple Choice

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10) Which type of market distribution strategy places low cost goods at as many distribution
points as possible?
A) Selective
B) Conflicted
C) Exclusive
D) Intensive
E) Channel captains
Answer: D
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
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distribution.

11) If a producer wants a product to have promotional advantage and increased attention in the
sales effort, what distribution process should they pursue?
A) Selective
B) Conflicted
C) Exclusive
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D) Intensive
E) Channel captains
Answer: A
D
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
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distribution.

12) What is the potential result when one member of a channel receives preferential treatment?
A) Channel reward
B) Channel conflict
C) Channel leadership
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D) Channel captain
E) Channel alienation
Answer: B
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Application
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.




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