MGT 8803 Exam 5 | Questions and Answers |
2025/2026 Update | 100% Correct | A+ Graded –
Georgia Tech
Section 1: Introduction
This document includes the verified and complete Exam 5 content for MGT 8803 – Business
Fundamentals for Analytics at Georgia Tech, fully updated for the 2025/2026 academic
cycle. It covers critical topics such as marketing metrics, customer analysis, and business
model evaluation. Each question is accompanied by a 100% correct and professor-reviewed
answer, offering students an A+ graded reference for optimal performance on this final exam.
Section 2: Exam Questions and Answers
Format: Case-based and conceptual multiple-choice questions
Four answer choices per question (A–D)
Correct answer highlighted in lime green (#32CD32)
Where needed, rationale is included to explain the selection
1. Question 1: What marketing metric measures customer response to a campaign?
(a) Return on Investment (ROI)
(b) Click-Through Rate (CTR)
(c) Gross Margin
(d) Customer Lifetime Value (CLV)
Rationale: CTR indicates engagement with online advertising.
2. Question 2: Which metric tracks long-term customer profitability?
(a) Conversion Rate
(b) Customer Lifetime Value (CLV)
(c) Cost Per Click (CPC)
(d) Bounce Rate
Rationale: CLV estimates total value a customer brings over time.
3. Question 3: What does a high ROI indicate in marketing?
(a) Low campaign costs
(b) High return relative to investment
(c) Increased customer complaints
(d) Reduced market share
Rationale: ROI measures profitability of marketing spend.
4. Question 4: Which metric evaluates marketing campaign efficiency?
(a) Total Revenue
(b) Cost Per Acquisition (CPA)
(c) Inventory Turnover
(d) Net Profit
Rationale: CPA measures cost to acquire a customer.
5. Question 5: What does a high Customer Retention Rate indicate?
(a) Frequent customer churn
(b) Strong customer loyalty
(c) Low marketing spend
, (d) Reduced sales
Rationale: High retention reflects customer satisfaction.
6. Question 6: Which metric assesses brand awareness?
(a) Net Promoter Score (NPS)
(b) Brand Recall Rate
(c) Conversion Rate
(d) Average Order Value
Rationale: Brand Recall measures recognition in the market.
7. Question 7: What does a high Conversion Rate signify?
(a) Low customer interest
(b) Effective marketing strategy
(c) High bounce rate
(d) Reduced sales funnel
Rationale: High conversion indicates successful engagement.
8. Question 8: Which factor enhances customer analysis?
(a) Ignoring feedback
(b) Customer segmentation
(c) Static marketing plans
(d) Limited data collection
Rationale: Segmentation targets specific customer groups.
9. Question 9: What is a key component of a successful business model?
(a) High initial costs
(b) Value proposition
(c) Short-term profit spikes
(d) Ignoring market trends
Rationale: Value proposition defines customer benefit.
10. Question 10: Which approach improves marketing ROI?
(a) Increased ad spend without targeting
(b) Targeted advertising campaigns
(c) Random customer outreach
(d) Reduced analytics
Rationale: Targeting maximizes return on investment.
11. Question 11: What does Net Promoter Score (NPS) measure?
(a) Sales revenue
(b) Customer willingness to recommend
(c) Inventory turnover
(d) Operational costs
Rationale: NPS gauges customer loyalty and satisfaction.
12. Question 12: Which factor drives business model sustainability?
(a) Lack of adaptability
(b) Long-term value creation
(c) Fixed pricing models
(d) Ignoring innovation
Rationale: Long-term value ensures sustainability.
13. Question 13: What enhances customer lifetime value?
(a) High churn rates
(b) Customer retention programs
(c) Reduced service quality
(d) Limited engagement
Rationale: Retention increases total customer value.
2025/2026 Update | 100% Correct | A+ Graded –
Georgia Tech
Section 1: Introduction
This document includes the verified and complete Exam 5 content for MGT 8803 – Business
Fundamentals for Analytics at Georgia Tech, fully updated for the 2025/2026 academic
cycle. It covers critical topics such as marketing metrics, customer analysis, and business
model evaluation. Each question is accompanied by a 100% correct and professor-reviewed
answer, offering students an A+ graded reference for optimal performance on this final exam.
Section 2: Exam Questions and Answers
Format: Case-based and conceptual multiple-choice questions
Four answer choices per question (A–D)
Correct answer highlighted in lime green (#32CD32)
Where needed, rationale is included to explain the selection
1. Question 1: What marketing metric measures customer response to a campaign?
(a) Return on Investment (ROI)
(b) Click-Through Rate (CTR)
(c) Gross Margin
(d) Customer Lifetime Value (CLV)
Rationale: CTR indicates engagement with online advertising.
2. Question 2: Which metric tracks long-term customer profitability?
(a) Conversion Rate
(b) Customer Lifetime Value (CLV)
(c) Cost Per Click (CPC)
(d) Bounce Rate
Rationale: CLV estimates total value a customer brings over time.
3. Question 3: What does a high ROI indicate in marketing?
(a) Low campaign costs
(b) High return relative to investment
(c) Increased customer complaints
(d) Reduced market share
Rationale: ROI measures profitability of marketing spend.
4. Question 4: Which metric evaluates marketing campaign efficiency?
(a) Total Revenue
(b) Cost Per Acquisition (CPA)
(c) Inventory Turnover
(d) Net Profit
Rationale: CPA measures cost to acquire a customer.
5. Question 5: What does a high Customer Retention Rate indicate?
(a) Frequent customer churn
(b) Strong customer loyalty
(c) Low marketing spend
, (d) Reduced sales
Rationale: High retention reflects customer satisfaction.
6. Question 6: Which metric assesses brand awareness?
(a) Net Promoter Score (NPS)
(b) Brand Recall Rate
(c) Conversion Rate
(d) Average Order Value
Rationale: Brand Recall measures recognition in the market.
7. Question 7: What does a high Conversion Rate signify?
(a) Low customer interest
(b) Effective marketing strategy
(c) High bounce rate
(d) Reduced sales funnel
Rationale: High conversion indicates successful engagement.
8. Question 8: Which factor enhances customer analysis?
(a) Ignoring feedback
(b) Customer segmentation
(c) Static marketing plans
(d) Limited data collection
Rationale: Segmentation targets specific customer groups.
9. Question 9: What is a key component of a successful business model?
(a) High initial costs
(b) Value proposition
(c) Short-term profit spikes
(d) Ignoring market trends
Rationale: Value proposition defines customer benefit.
10. Question 10: Which approach improves marketing ROI?
(a) Increased ad spend without targeting
(b) Targeted advertising campaigns
(c) Random customer outreach
(d) Reduced analytics
Rationale: Targeting maximizes return on investment.
11. Question 11: What does Net Promoter Score (NPS) measure?
(a) Sales revenue
(b) Customer willingness to recommend
(c) Inventory turnover
(d) Operational costs
Rationale: NPS gauges customer loyalty and satisfaction.
12. Question 12: Which factor drives business model sustainability?
(a) Lack of adaptability
(b) Long-term value creation
(c) Fixed pricing models
(d) Ignoring innovation
Rationale: Long-term value ensures sustainability.
13. Question 13: What enhances customer lifetime value?
(a) High churn rates
(b) Customer retention programs
(c) Reduced service quality
(d) Limited engagement
Rationale: Retention increases total customer value.
