Undergrad
PS51005B: The
Psychology of the Person
Research Methods in Social Psychology
Session Aims
Understand experimental vs non-experimental designs
Learn key distinctions between quantitative and qualitative methods
Explore common ethical issues in social psychology research
Research Methods Overview
Quantitative Methods
Focused on numbers and measurable variables
Examples: Experiments, surveys, correlational studies
Qualitative Methods
Focused on meaning, text, or image data
Examples: Case studies, interviews, discursive analysis
Sources: Hogg & Vaughan (2018), Aronson et al. (2018), Crisp & Turner (2014), Sutton & Douglas (2013)
Experimental Designs