SCS 100 Module Two Activity Template
Shelby Farris
Describe how individuals are presented in all of your advertisements.
Google: Body Type
o Objective: I see people of all different races, ages, and body types dancing and
expressing themselves. Subjective: Some subjective things I saw might be that I saw a
group of gay men dancing at one point. Another subjective observation is that the
curvier women may have been self-conscious about their body types.
Olay: #MakeSpaceForWomen
o Objective observations: Celebrity women portraying astronauts. Subjective: They are
for the feminist movements.
Dove: Sky Witness, Empowering Idents
o Objective: Women in various professional roles, black women, white women.
Subjective: These women are proud of their roles/careers/professions
Pantene
o Objective observations: People of various different backgrounds, races, and genders.
o Subjective: They are transgender people
Describe the actions being taken by the individuals in all of your advertisements.
Google
o They are dancing and expressing themselves
Olay
o The women are in a spaceship and going to space, advocating for women in science and
technology professions
Dove
o These women are advocating for gender equality in their professions, they are proud of
their professional roles
Pantene
o These people re advocating for people of all genders and who identify as all genders
Explain whether social scientists can be truly objective when conducting research.
No, people’s own emotions can cause implicit bias, which is unconscious bias and opinions. We don’t
actively acknowledge these bias and don’t often realize we even have them, nevertheless, they are
being used in all situations. So, no, social scientist are never truly objective.
Discuss how consumer biases may impact the interpretation of your advertisements.
Consumers may interpret ads in a way that confirms their existing beliefs and attitudes (confirmation
bias). Also, ads that rely on stereotypes may reinforce our existing biases if we agree with those
stereotypes. Also, our unconscious bias may influence how we perceive ads (implicit bias). And ads that
do not resonate with a consumers cultural background or beliefs may be perceived negatively (cultural
bias).
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Shelby Farris
Describe how individuals are presented in all of your advertisements.
Google: Body Type
o Objective: I see people of all different races, ages, and body types dancing and
expressing themselves. Subjective: Some subjective things I saw might be that I saw a
group of gay men dancing at one point. Another subjective observation is that the
curvier women may have been self-conscious about their body types.
Olay: #MakeSpaceForWomen
o Objective observations: Celebrity women portraying astronauts. Subjective: They are
for the feminist movements.
Dove: Sky Witness, Empowering Idents
o Objective: Women in various professional roles, black women, white women.
Subjective: These women are proud of their roles/careers/professions
Pantene
o Objective observations: People of various different backgrounds, races, and genders.
o Subjective: They are transgender people
Describe the actions being taken by the individuals in all of your advertisements.
o They are dancing and expressing themselves
Olay
o The women are in a spaceship and going to space, advocating for women in science and
technology professions
Dove
o These women are advocating for gender equality in their professions, they are proud of
their professional roles
Pantene
o These people re advocating for people of all genders and who identify as all genders
Explain whether social scientists can be truly objective when conducting research.
No, people’s own emotions can cause implicit bias, which is unconscious bias and opinions. We don’t
actively acknowledge these bias and don’t often realize we even have them, nevertheless, they are
being used in all situations. So, no, social scientist are never truly objective.
Discuss how consumer biases may impact the interpretation of your advertisements.
Consumers may interpret ads in a way that confirms their existing beliefs and attitudes (confirmation
bias). Also, ads that rely on stereotypes may reinforce our existing biases if we agree with those
stereotypes. Also, our unconscious bias may influence how we perceive ads (implicit bias). And ads that
do not resonate with a consumers cultural background or beliefs may be perceived negatively (cultural
bias).
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