SCS 100 Module Three Activity Template
Shelby Farris
Describe how groups and/or cultures are presented in all your advertisements.
Google: Body Type
o Diverse body types, different age groups, different genders, different races, different
ethnicities, different types of dances
Olay: #MakeSpaceforWomen
o Gender representation, professional diversity, ethnic diversity, age diversity, race
diversity, celebrity involvement
Dove: Sky Witness, Empowering Idents
o Gender representation, professional diversity, age diversity, ethnic diversity, race
diversity, disability representation
Pantene: See Beauty Not Gender
o Gender representation, ethnic diversity, race diversity, age diversity, professional
diversity, celebrity involvement
Describe the representation of stereotypes in all your advertisements.
Google: Body Type
o The ad challenges the stereotype that only certain body types are beautiful- challenges
traditional beauty standards
Olay: #MakeSpaceforWomen
o This ad challenges the stereotype that women cannot be successful in male dominated
professions
Dove: Sky Witness, Empowering Idents
o This ad also challenges the stereotype about women in male dominated professions
Pantene: See Beauty Not Gender
o This ad challenges the stereotype that beauty is limited to cisgender individuals-
challenges traditional beauty standards
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your
advertisements.
I value diversity and inclusivity; I believe that people of all different identifications and
backgrounds are just as beautiful and just as capable as the next person. So, personally, I agreed
with the messages being conveyed in these ads. I believe that people of all different body types
are beautiful and can express themselves through dance. I believe that women are just as
capable as men are in any profession, as are disabled people. I believe that people who may be
transgender or identify as any gender, whether it be the one they were assigned at birth or not,
are just as beautiful as cisgender people. It Is hard to be objective though, even though I am a
very open-minded person. For example, it was hard to just see the facts in these ads, as the
stereotyping was so obvious!
1
Shelby Farris
Describe how groups and/or cultures are presented in all your advertisements.
Google: Body Type
o Diverse body types, different age groups, different genders, different races, different
ethnicities, different types of dances
Olay: #MakeSpaceforWomen
o Gender representation, professional diversity, ethnic diversity, age diversity, race
diversity, celebrity involvement
Dove: Sky Witness, Empowering Idents
o Gender representation, professional diversity, age diversity, ethnic diversity, race
diversity, disability representation
Pantene: See Beauty Not Gender
o Gender representation, ethnic diversity, race diversity, age diversity, professional
diversity, celebrity involvement
Describe the representation of stereotypes in all your advertisements.
Google: Body Type
o The ad challenges the stereotype that only certain body types are beautiful- challenges
traditional beauty standards
Olay: #MakeSpaceforWomen
o This ad challenges the stereotype that women cannot be successful in male dominated
professions
Dove: Sky Witness, Empowering Idents
o This ad also challenges the stereotype about women in male dominated professions
Pantene: See Beauty Not Gender
o This ad challenges the stereotype that beauty is limited to cisgender individuals-
challenges traditional beauty standards
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your
advertisements.
I value diversity and inclusivity; I believe that people of all different identifications and
backgrounds are just as beautiful and just as capable as the next person. So, personally, I agreed
with the messages being conveyed in these ads. I believe that people of all different body types
are beautiful and can express themselves through dance. I believe that women are just as
capable as men are in any profession, as are disabled people. I believe that people who may be
transgender or identify as any gender, whether it be the one they were assigned at birth or not,
are just as beautiful as cisgender people. It Is hard to be objective though, even though I am a
very open-minded person. For example, it was hard to just see the facts in these ads, as the
stereotyping was so obvious!
1
