Module 2 Case Scenario: Veggie Time Burger Project Charter & Stakeholder Registry
Shelby Farris
QSO-340
1/17/2024
Project Charter:
Project Title: Veggie Time Burger Launch
Business Case: There has been an increased demand for vegan and vegetarian options on our menu at
Elite Burger as of late. Our executive team, stakeholders, and marketing directors have all agreed on the
need for a new product launch as soon as possible to fulfill this request and have also agreed that it
would expand our consumer market, thus increasing our revenue as well. The project manager for this
new product launch is Shelby Farris.
Project Requirements:
Conduct Market Research on similar products from our competitors
Hire an expert with knowledge on vegan/vegetarian burgers
Create a recipe for the Veggie Time Burger with the help of vegan/vegetarian chef/expert
Compare prices on locally sourced ingredients
Choose vendors for locally sourced ingredients and write up contracts
Create a time schedule and come up with product launch date
Market product to consumers using various marketing channels such as; TV, Radio, direct
marketing on paper advertisements via mail, email marketing
Send marketing material to our franchises
Train existing chefs at our Elite Burger franchise on new recipe
Finalize project based on time schedule (3-6 months)
Project Scope: Elite Burger has found a growing demand for vegan and vegetarian options on our menu
and seeks to create a new menu item that fulfills that demand within the next 4 to 6 months. Our
culinary team paired with our new expert on vegan burgers will create a recipe called the “Veggie Time
Burger.” We plan to source ingredients from local farmers to ensure guaranteed freshness and help our
local economy. Contracts will be negotiated with local farmers based on price and availability and our
delivery schedule will reflect that availability. Market Research will be done on our competitors and our
consumers to ensure that we produce the best product possible, and our advertisements will reflect this.
Our finished product as well as our advertisements will be presented to our stakeholders and executives
upon completion and we project our product launch to be within 4 to 6 months.
Proposed Project Delivery Date: May 5th, 2024
Shelby Farris
QSO-340
1/17/2024
Project Charter:
Project Title: Veggie Time Burger Launch
Business Case: There has been an increased demand for vegan and vegetarian options on our menu at
Elite Burger as of late. Our executive team, stakeholders, and marketing directors have all agreed on the
need for a new product launch as soon as possible to fulfill this request and have also agreed that it
would expand our consumer market, thus increasing our revenue as well. The project manager for this
new product launch is Shelby Farris.
Project Requirements:
Conduct Market Research on similar products from our competitors
Hire an expert with knowledge on vegan/vegetarian burgers
Create a recipe for the Veggie Time Burger with the help of vegan/vegetarian chef/expert
Compare prices on locally sourced ingredients
Choose vendors for locally sourced ingredients and write up contracts
Create a time schedule and come up with product launch date
Market product to consumers using various marketing channels such as; TV, Radio, direct
marketing on paper advertisements via mail, email marketing
Send marketing material to our franchises
Train existing chefs at our Elite Burger franchise on new recipe
Finalize project based on time schedule (3-6 months)
Project Scope: Elite Burger has found a growing demand for vegan and vegetarian options on our menu
and seeks to create a new menu item that fulfills that demand within the next 4 to 6 months. Our
culinary team paired with our new expert on vegan burgers will create a recipe called the “Veggie Time
Burger.” We plan to source ingredients from local farmers to ensure guaranteed freshness and help our
local economy. Contracts will be negotiated with local farmers based on price and availability and our
delivery schedule will reflect that availability. Market Research will be done on our competitors and our
consumers to ensure that we produce the best product possible, and our advertisements will reflect this.
Our finished product as well as our advertisements will be presented to our stakeholders and executives
upon completion and we project our product launch to be within 4 to 6 months.
Proposed Project Delivery Date: May 5th, 2024
