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Module Two Milestone Worksheet: Target Market and Persona
Shelby Farris
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
Amy Pinsk
July 10, 2023
, 2
TARGET MARKET
PRODUCT
“healthy” carob (chocolate substitute) bars
TARGET MARKET RESEARCH
My target market is: Female age 25-34
DEMOGRAPHIC CHARACTERISTICS
Age: 25-34Gender: femaleUnmarried, singleLevel of education: Associates or Some
CollegeOccupation: Work from home Online Income : $29-$49,000Children: 1-2 school age
children
PSYCHOGRAPHIC CHARACTERISTICS
My target market makes more food choices based on the rising food costs. Social media is a
good source of diet and nutritional information for my target market. My target market would
like to see more food and snack products that are in the 'BFY' category include energy and
weight management benefits. My target market tends to shop at mass retailers such as
Walmart. Time and price are both important factors for my target market.
Module Two Milestone Worksheet: Target Market and Persona
Shelby Farris
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
Amy Pinsk
July 10, 2023
, 2
TARGET MARKET
PRODUCT
“healthy” carob (chocolate substitute) bars
TARGET MARKET RESEARCH
My target market is: Female age 25-34
DEMOGRAPHIC CHARACTERISTICS
Age: 25-34Gender: femaleUnmarried, singleLevel of education: Associates or Some
CollegeOccupation: Work from home Online Income : $29-$49,000Children: 1-2 school age
children
PSYCHOGRAPHIC CHARACTERISTICS
My target market makes more food choices based on the rising food costs. Social media is a
good source of diet and nutritional information for my target market. My target market would
like to see more food and snack products that are in the 'BFY' category include energy and
weight management benefits. My target market tends to shop at mass retailers such as
Walmart. Time and price are both important factors for my target market.
