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Mod 2 Milestone Target Market and Personas MKT 205

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This is the module 2 assignment about target market and Personas such as your target market's demographics, psychographics, hobbies and interests, etc.

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Module Two Milestone Worksheet: Target Market and Persona



Shelby Farris

Southern New Hampshire University

MKT 205: Applied Marketing Strategies

Amy Pinsk

July 10, 2023

, 2



TARGET MARKET
PRODUCT

“healthy” carob (chocolate substitute) bars

TARGET MARKET RESEARCH

My target market is: Female age 25-34

DEMOGRAPHIC CHARACTERISTICS

Age: 25-34Gender: femaleUnmarried, singleLevel of education: Associates or Some
CollegeOccupation: Work from home Online Income : $29-$49,000Children: 1-2 school age
children

PSYCHOGRAPHIC CHARACTERISTICS

My target market makes more food choices based on the rising food costs. Social media is a
good source of diet and nutritional information for my target market. My target market would
like to see more food and snack products that are in the 'BFY' category include energy and
weight management benefits. My target market tends to shop at mass retailers such as
Walmart. Time and price are both important factors for my target market.

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