Not Your Grandparent’s Distribution Channel
MKT 205
Southern New Hampshire University
Shelby Farris
Distribution Channels
Shelby Farris posted Jul 30, 2023 2:39 AM
Subscribed
At first, I thought this would be a tough one, but after some thought, I
decided the product/s with the most significant distribution channels over
the last three generations would have to be food/groceries. My father grew
up on a farm in Lesbon Falls, Maine. His parents were very poor and usually
grew most of what they ate in the garden and raised livestock for meat. My
father had 6 siblings and one of them, Johnny, passed away at the young
age of 15. He had told me that his father (my grandpa) and his brother-
Johnny, had left one day on their fishing boat and never returned. They
found my grandfather's body but only the coat that my uncle was wearing
the day he left, his body was never recovered. My father believes that they
were out stealing lobsters out of the other fishermen's traps on the coast of
Maine, as they often did, to feed the family or to sell. He thinks they were
caught, and their small fishing boat was deliberately sunken. Life was very
different back then. Their channel of distribution for food was directly
correlated to living in poverty, on a small farm in Maine in the mid 1900's, as
well as the lack of modern technology. They harvested their vegetables,
raised pigs for pork, collected eggs, fished off the coast, and stole lobster,
but seldom went to any stores to purchase food. My father's childhood and
teenage years consisted of using those same distribution channels for food,
until he enlisted in the Navy. My mother grew up in a big city up north and
would walk to the local grocery store for food. Her parents and her siblings
were low-middle class and could afford weekly trips to buy groceries. Today
I purchase food using a completely different channel of distribution than my
grandparents, and different than that of my parents. I often make trips to
the grocery store and sometimes I order my groceries online, then pick
MKT 205
Southern New Hampshire University
Shelby Farris
Distribution Channels
Shelby Farris posted Jul 30, 2023 2:39 AM
Subscribed
At first, I thought this would be a tough one, but after some thought, I
decided the product/s with the most significant distribution channels over
the last three generations would have to be food/groceries. My father grew
up on a farm in Lesbon Falls, Maine. His parents were very poor and usually
grew most of what they ate in the garden and raised livestock for meat. My
father had 6 siblings and one of them, Johnny, passed away at the young
age of 15. He had told me that his father (my grandpa) and his brother-
Johnny, had left one day on their fishing boat and never returned. They
found my grandfather's body but only the coat that my uncle was wearing
the day he left, his body was never recovered. My father believes that they
were out stealing lobsters out of the other fishermen's traps on the coast of
Maine, as they often did, to feed the family or to sell. He thinks they were
caught, and their small fishing boat was deliberately sunken. Life was very
different back then. Their channel of distribution for food was directly
correlated to living in poverty, on a small farm in Maine in the mid 1900's, as
well as the lack of modern technology. They harvested their vegetables,
raised pigs for pork, collected eggs, fished off the coast, and stole lobster,
but seldom went to any stores to purchase food. My father's childhood and
teenage years consisted of using those same distribution channels for food,
until he enlisted in the Navy. My mother grew up in a big city up north and
would walk to the local grocery store for food. Her parents and her siblings
were low-middle class and could afford weekly trips to buy groceries. Today
I purchase food using a completely different channel of distribution than my
grandparents, and different than that of my parents. I often make trips to
the grocery store and sometimes I order my groceries online, then pick
