PRACTICE EXAM QUESTIONS
WITH CORRECT DETAILED
ANSWERS | ALREADY GRADED
A+<RECENT VERSION>
1) Non-volatile memory can maintain stored information even after the
power is turned off. Examples of non-volatile memory include: (select all
that apply)
RAM
Flash Memory
Hard Disk
All of the above - ANSWER Flash Memory
Hard Disk
2) Many firms attempt to enhance their network effects by creating a
______ for the development of third-party products and services that
enhance the primary offering.
platform
network
mesh
grid - ANSWER platform
3) In ________ markets, users gain benefits from interacting with a separate,
complementary class of users. This is called _______ exchange benefit.
two-sided; same-side
one-sided; same-side
two-sided; cross-side
, one-sided; cross-side - ANSWER two-sided; cross-side
4) t/f When network effects are present, the value of a product or service
decreases as the number of users grows. - ANSWER false
5) The ____ the value of the user's switching cost, the ____ they're likely to
consider the staying power of any offering before choosing to adopt it.
higher; more
higher; less
lower; more
None of the above. Switching cost and staying power are unrelated. -
ANSWER higher; more
6) t/f We're now in the "fifth wave" of computing, where computers are so
fast and so inexpensive that they have become ubiquitous--woven into
products in ways few imagined years before. - ANSWER t
7) In _______ markets, users gain benefits from interacting with a similar
category of users. This is called _______ exchange benefits.
two-sided; same-side
one-sided; same-side
two-sided; cross-side
one-sided; cross-side - ANSWER one-sided; same-side
8) t/f From a strategic perspective, the trend of "cheaper and faster"
technology suggest that what is impossible from a cost or performance
perspective today may be possible in the future. - ANSWER t
9) Which of the following are examples of the Halo effect? (select all that
apply)
Anna's impression of a brand influences her opinion of the products
associated with that brand.
The packaging of a product influences Ben's opinion of the product
, Charlie associates lower-priced products with lower quality
Dana chooses restaurants based on the reviews by food bloggers, instead
of choosing a place based on ambience - ANSWER Anna's impression
of a brand influences her opinion of the products associated with that
brand.
The packaging of a product influences Ben's opinion of the product
Charlie associates lower-priced products with lower quality
10) The tendency for an impression created in one area to influence the
opinion in another area is called:
Over-confidence
Confirmation
Halo Effect
Ostrich Effect - ANSWER Halo Effect
11) On Twitter, users can classify comments on a given topic using
_____, allowing others to quickly find related tweets.
notifications
hashtags
star tags
emojis - ANSWER hashtags
12) Social media policies revolve around the "three Rs". What are
they? (select all that apply)
Representation
Respect
Reason
Responsibility - ANSWER Responsibility Representation
Respect
13) Groupthink bias can occur due to:
Herd Behavior
The Wisdom of Crowds
Crowdsourcing
Network Effects - ANSWER Herd Behavior
, 14) t/f Wisdom of crowds is the idea that a large, diverse group often
has less collective insight than a single or small group of trained
professionals. - ANSWER f
15) ______ refers to the portion of the telecommunications network
chain that physically reaches the end-user's premises
.The Middle Mile
The Last Lap
The Last Mile
The Final Frontier - ANSWER The Last Mile
16) Prediction markets can be used in: (select all that apply)
The Stock Market
The outcome of political campaigns
The outcome of economic events
The outcome of clinical trials for a development drugs - ANSWER
The Stock Market
The outcome of political campaigns
The outcome of economic events
The outcome of clinical trials for a development drugs
17) What criteria ensures the wisdom of the crowd works? (select all
that apply)
Be convergent, so when someone in the crowd begins to converge on a
way of thinking, the rest of the crowd should follow so a decision can be
made quickly
Be diverse, so that participants bring different pieces of information to the
table
Be decentralized, so that no one at the top is dictating the crowd's answer
Be independent, so that everyone focuses on information rather than the
opinions of others - ANSWER Be diverse, so that participants bring
different pieces of information to the table
Be decentralized, so that no one at the top is dictating the crowd's answer