ADV 281 Exam 1 Questions With Correct Answers.

ADV 281 Exam 1 Questions With Correct
Answers
the |role |of |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |the |strategy |of |advertising

(2) |informs |about |insights

(3) |connects |consumers |and |brands

(4) |NOT |to |prove |a |particular |point



the |research |planning |process |- |CORRECT |ANSWER✔✔-(1) |define |the |problem

(2) |justify |research

(3) |identify |information |needs



the |need |for |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |a |competitive |tool

(2) |helps |prevents |mistakes



research |benefits |- |CORRECT |ANSWER✔✔-(1) |identifies |consumers

(2) |spawns |new |ideas

(3) |improves |current |stuff

(4) |points |out |problems

(5) |monitors |activity

(6) |develops |communication



the |use |of |research |in |advertising |- |CORRECT |ANSWER✔✔-(1) |credibility

(2) |examining |audiences

(3) |studying |ad |messages

(4) |studying |the |media

, (5) |studying |our |outcomes



account |planning |concept |- |CORRECT |ANSWER✔✔-(1) |getting |ad |rights

(2) |research |and |work |with |client

(3) |mostly |qualitative |research



applied |research |vs. |basic |research |- |CORRECT |ANSWER✔✔-applied |= |exploratory, |ad |research

basic |= |pure |curiosity, |academic



independent |variables |- |CORRECT |ANSWER✔✔-the |predictor |/ |explanatory |variable



dependent |variables |- |CORRECT |ANSWER✔✔-the |outcome |variable



extraneous |variables |- |CORRECT |ANSWER✔✔-the |confounding |variable, |the |one |you |don't |
expect |to |happen



validity |vs. |reliability |- |CORRECT |ANSWER✔✔-validity |= |the |"goodness", |hitting |the |bullseye

reliability |= |consistency



external |validity |- |CORRECT |ANSWER✔✔-can |our |results |be |applied |to |the |general |
population?



internal |validity |- |CORRECT |ANSWER✔✔-did |we |find |out |what |we |wanted |to |find |out?



hypothesis |- |CORRECT |ANSWER✔✔-can't |exactly |be |proven |by |evidence, |but |is |supported |by |
it, |being |falsifiable