UIUC ADV 281 Exam 2 Questions With Correct Answers.

UIUC ADV 281 Exam 2 Questions With
Correct Answers
Qualitative |Research |- |CORRECT |ANSWER✔✔-Aim |to |gather |an |in-depth |understanding |of |
consumer |behavior |and |the |reasons |that |govern |such |behavior



Qualitative |Questioning |Techniques |- |CORRECT |ANSWER✔✔-Focus |Group: |Able |to |build |off |of |
each |other

Individual |Interview: |Not |as |likely |to |be |effected |by |groupthink



Understanding |Consumer |Behavior |- |CORRECT |ANSWER✔✔--Attitudes

-Motivations

-Reasons |for |use



Preparing |for |Qualitative |Data |Collection |- |CORRECT |ANSWER✔✔-What |do |I |want |to |learn?



Specific |Questioning |Techniques |- |CORRECT |ANSWER✔✔-How |and |do |you |use |X?

Positive/negative |experiences |with |X?

Purchase |influences

Things |you |look |for |when |purchasing |X?

Brand |changes



General |Questioning |Techniques |- |CORRECT |ANSWER✔✔--Direct |and |Factual

-Structural |

-Grand |Tour

-Idealization

, -Contrast



Direct |and |Factual |- |CORRECT |ANSWER✔✔--Asks |about |a |particular |fact

-Ex: |how |many |times |per |day |do |you |drink |soda?



Structural |- |CORRECT |ANSWER✔✔--Laundry |list

-Structure |of |how |consumer |thinks |about |the |product



Grand |Tour |- |CORRECT |ANSWER✔✔--Respondent |takes |you |on |a |tour |of |a |specific |experience |
with |the |product

-Ex: |Walk |me |through |the |last |time |you |had |soda



Idealization |- |CORRECT |ANSWER✔✔--Imagine |and |describe |the |perfect |brand

-Ex: |describe |the |ideal |soda



Contrast |- |CORRECT |ANSWER✔✔-Compare |X |with |Y



Projective |Techniques |- |CORRECT |ANSWER✔✔--Drawing

-Word |Association

-Sentence |completion

-Product |Transformation: |Imagining |the |product |as |if |it |were |transformed |into |a |different |
context

-Role |Play: |Put |consumer |in |a |situation |where |they |need |the |product

-Product |Obituary: |How |did |the |product |die

-Sorting |Exercises



Analyzing |Group |Data |- |CORRECT |ANSWER✔✔--Concept |Mapping