ADV 281 UIUC Exam 1 questions with
correct answers
Preliminary |Discussions |and |Agreements |- |CORRECT |ANSWER✔✔-identification |of |a |
communications |or |marketing |problem |or |opportunity, |justification |of |the |research |itself, |and |
specification |of |informational |needs
1. |Discussion |of |the |problem |
2. |an |explanation |for |why |research |is |appropriate
3. |Statement |of |the |best |way |to |solve |the |problem
Problem |Definition |- |CORRECT |ANSWER✔✔-First |and |most |important |step |in |the |research |
process
Secondary |vs. |Primary |Research |- |CORRECT |ANSWER✔✔-determined |by |the |specific |problem |
addressed |by |the |research |and |the |types |of |information |required |for |decision |making |
Primary: |interviews |or |observations |take |place |
Secondary: |sources |consulted, |written |documents |are |obtained
Qualitative |- |CORRECT |ANSWER✔✔-open |ended |probing |questions,
Quantitative |- |CORRECT |ANSWER✔✔-statistically |reliable, |larger |population
Observation |Research |- |CORRECT |ANSWER✔✔-recording |or |objects, |events, |situations, |or |
people's |behaviors, |natural |or |contrived |setting |where |the |observer |may |not |be |known
Physiological |Research |- |CORRECT |ANSWER✔✔-the |direct |measurement |of |an |individuals |
physical |responses |to |stimuli |such |as |an |advertisement. |(measures |involuntary |responses)
, Survey |Research |- |CORRECT |ANSWER✔✔-most |common |form |of |quantitative |research, |
systematic |collection |of |information |from |respondents |through |the |use |of |questionaires
Probability |Sample |- |CORRECT |ANSWER✔✔-The |selection |of |the |individual |is |done |purely |by |
chance
Non |probability |Sample |- |CORRECT |ANSWER✔✔-Not |selected |strictly |by |chance, |less |random |
more |purposeful |way
Application |- |CORRECT |ANSWER✔✔-1. |data |analysis
2. |presentation |of |findings |
3. |application |of |the |findings |to |decision |making
Market |Place |- |CORRECT |ANSWER✔✔-addressing |issues |such |as |key |trends, |the |competitive |
environment, |technological |advances |and |impacts, |and |current |future |problems |and |
opportunities
Consumer |- |CORRECT |ANSWER✔✔-addressing |issues |related |to |consumer |trends, |lifestyles, |
attitudes, |and |behaviors, |and |issues |relevant |to |the |brand-consumer |relationship
Creative |- |CORRECT |ANSWER✔✔-helping |to |determine |the |most |relevant |and |motivating |
brand |positioning, |and |the |translation |of |this |positioning |into |persuasive |messages |and |
executions
Media |- |CORRECT |ANSWER✔✔-providing |insights |into |how |and |where |competitive |brands |are |
advertising
correct answers
Preliminary |Discussions |and |Agreements |- |CORRECT |ANSWER✔✔-identification |of |a |
communications |or |marketing |problem |or |opportunity, |justification |of |the |research |itself, |and |
specification |of |informational |needs
1. |Discussion |of |the |problem |
2. |an |explanation |for |why |research |is |appropriate
3. |Statement |of |the |best |way |to |solve |the |problem
Problem |Definition |- |CORRECT |ANSWER✔✔-First |and |most |important |step |in |the |research |
process
Secondary |vs. |Primary |Research |- |CORRECT |ANSWER✔✔-determined |by |the |specific |problem |
addressed |by |the |research |and |the |types |of |information |required |for |decision |making |
Primary: |interviews |or |observations |take |place |
Secondary: |sources |consulted, |written |documents |are |obtained
Qualitative |- |CORRECT |ANSWER✔✔-open |ended |probing |questions,
Quantitative |- |CORRECT |ANSWER✔✔-statistically |reliable, |larger |population
Observation |Research |- |CORRECT |ANSWER✔✔-recording |or |objects, |events, |situations, |or |
people's |behaviors, |natural |or |contrived |setting |where |the |observer |may |not |be |known
Physiological |Research |- |CORRECT |ANSWER✔✔-the |direct |measurement |of |an |individuals |
physical |responses |to |stimuli |such |as |an |advertisement. |(measures |involuntary |responses)
, Survey |Research |- |CORRECT |ANSWER✔✔-most |common |form |of |quantitative |research, |
systematic |collection |of |information |from |respondents |through |the |use |of |questionaires
Probability |Sample |- |CORRECT |ANSWER✔✔-The |selection |of |the |individual |is |done |purely |by |
chance
Non |probability |Sample |- |CORRECT |ANSWER✔✔-Not |selected |strictly |by |chance, |less |random |
more |purposeful |way
Application |- |CORRECT |ANSWER✔✔-1. |data |analysis
2. |presentation |of |findings |
3. |application |of |the |findings |to |decision |making
Market |Place |- |CORRECT |ANSWER✔✔-addressing |issues |such |as |key |trends, |the |competitive |
environment, |technological |advances |and |impacts, |and |current |future |problems |and |
opportunities
Consumer |- |CORRECT |ANSWER✔✔-addressing |issues |related |to |consumer |trends, |lifestyles, |
attitudes, |and |behaviors, |and |issues |relevant |to |the |brand-consumer |relationship
Creative |- |CORRECT |ANSWER✔✔-helping |to |determine |the |most |relevant |and |motivating |
brand |positioning, |and |the |translation |of |this |positioning |into |persuasive |messages |and |
executions
Media |- |CORRECT |ANSWER✔✔-providing |insights |into |how |and |where |competitive |brands |are |
advertising
