STCO 526: Endings/Full Course Review
Final correctly answered to pass
__________________ _____________________ are meanings created by the
seller in order to help us tell brands apart. - correct answer ✔✔Assigned
Meanings
_____________________ ______________________ are meanings that consist of
connotations we attach to a given brand. - correct answer ✔✔Associative
Meanings
Stories are powerful in making meaning because - correct answer ✔✔they make
truth real and invite us to think and feel for ourselves
We have a need to make sense of plots. A plot is - correct answer ✔✔the events
that tell a story
Themes are important to good stories. The enemy of themes is - correct answer
✔✔Telling
Here is a quote from Signorelli: "Storytelling reveals _________________ without
committing the error of defining it." - correct answer ✔✔Meaning
The best stories - correct answer ✔✔don't teach people anything new, the best
stories agree with what they already believe
, The goal of a brand is to - correct answer ✔✔Create a relationship or connect
with a prospect
As a part of the Storybranding process, the level where people are mostly
interested in the functional benefit of a product is known as - correct answer
✔✔NOT: Product Function Awareness
The strongest connections with a brand happen at the level of - correct answer
✔✔Brand Affiliation
Signorelli says that when a brand cannot get beyond awareness and
comprehension for its product it's typically because - correct answer ✔✔NOT: The
brand is too narrowly focused
One of the key differences in StoryBranding (even at the personal level) is that we
should translate - correct answer ✔✔our experience into a unique value/belief
that represents what we stand for
In the traditional marketing paradigm, the situation analysis is the same thing as
Storybranding's - correct answer ✔✔Backstory
One of the goals of the Storybranding process is to ensure that - correct answer
✔✔The brand is the hero of its own story
One of the major differences between Storybranding and traditional marketing
ideas is - correct answer ✔✔Storybranding believes that the customer is not king
Final correctly answered to pass
__________________ _____________________ are meanings created by the
seller in order to help us tell brands apart. - correct answer ✔✔Assigned
Meanings
_____________________ ______________________ are meanings that consist of
connotations we attach to a given brand. - correct answer ✔✔Associative
Meanings
Stories are powerful in making meaning because - correct answer ✔✔they make
truth real and invite us to think and feel for ourselves
We have a need to make sense of plots. A plot is - correct answer ✔✔the events
that tell a story
Themes are important to good stories. The enemy of themes is - correct answer
✔✔Telling
Here is a quote from Signorelli: "Storytelling reveals _________________ without
committing the error of defining it." - correct answer ✔✔Meaning
The best stories - correct answer ✔✔don't teach people anything new, the best
stories agree with what they already believe
, The goal of a brand is to - correct answer ✔✔Create a relationship or connect
with a prospect
As a part of the Storybranding process, the level where people are mostly
interested in the functional benefit of a product is known as - correct answer
✔✔NOT: Product Function Awareness
The strongest connections with a brand happen at the level of - correct answer
✔✔Brand Affiliation
Signorelli says that when a brand cannot get beyond awareness and
comprehension for its product it's typically because - correct answer ✔✔NOT: The
brand is too narrowly focused
One of the key differences in StoryBranding (even at the personal level) is that we
should translate - correct answer ✔✔our experience into a unique value/belief
that represents what we stand for
In the traditional marketing paradigm, the situation analysis is the same thing as
Storybranding's - correct answer ✔✔Backstory
One of the goals of the Storybranding process is to ensure that - correct answer
✔✔The brand is the hero of its own story
One of the major differences between Storybranding and traditional marketing
ideas is - correct answer ✔✔Storybranding believes that the customer is not king
