WGU Digital Marketing Science -
D378 Questions with Accurate
Answers
1-10 correct answer Qualtiy Score Range
160 correct answer SMS CHaracter LImit
2003 US Federal law that established the first national standards for
commercial email, including the requirement that all commercial emails
have a visible and operale 'unsubscribe' option correct answer CAN-
SPAM
A buyer persona* is a profile that represents your ideal customer,
based on market research and customer data. correct answer Buyer
Persona
A consumer using an ad blocker in a browser correct answer What
affects an organization's paid reach?
A focus on profitability could use both of the abovementioned metrics:
ROAS and ROI. This way, a marketer can see how an ad campaign
affects overall profits for the organization and how well a campaign
performs by itself. The idea is to optimize how many conversions are
made at a lower cost-per-acquisition (CPA). correct answer Calculate
Profit
,A form of native advertising in which the brand creates the content for
the publisher. correct answer Branded Content
A form of native advertising in which the publisher creates content that
is paid for by the brand. correct answer Sponsored Content
A marketing program used to create and update digital content correct
answer What is a content management system (CMS)?
A robot will not be able to search your website to find content like a
human will (i.e., with a search box). So to increase a search engine's
ability to crawl the content of a site, you need to make sure that you
have a "crawlable link structure." If any pages are hidden (meaning that
no internal links point directly to them), a search engine will not be able
to find them. A crawlable link structure will allow crawlers to fully
navigate your website, find all of its pages, and list them in the search
engine's index. correct answer Internal Link Structure:
A social media headline designed to generate high engagement correct
answer What is an example of clickbait?
A web page will not look the same to a human visitor as it will to a bot.
A bot, for instance, will not be able to view an image or video or listen
to a podcast. Take steps to ensure that crawlers do not overlook your
non-text content. This means putting important words and phrases into
,the HTML text on the page, providing alt text for the images, and
providing written transcripts of any audio or video content. correct
answer Indexable Content:
accessibility correct answer Mobile coupons are more likely to be used
than traditional print coupons because of their ________.
Ad groups* provide structure for your campaigns. To create effective ad
groups, specific keywords related to the theme of a campaign are
needed. Some experts say that no more than 7-10 ad groups per
campaign is best. correct answer Ad Groups
Adding items to a shopping cart correct answer Which action by an
individual is an example of a micro-conversion?
Ads may contain more awkward phrasing. correct answer What is a risk
of dynamic keyword insertion (DKI)?
Analyze & Adjust "How do we apply what we've learned and improve
our performance? " correct answer Stage 5 of DM Strategy
Analyze and adjust correct answer Which stage of digital marketing
strategy development is characterized by updating the marketing
channel mix and budget?
, Analyzing the buyer's journey helps companies understand the
touchpoints at which buyers engage, making it possible to tailor those
touchpoints to better engage buyers throughout the journey. correct
answer Purpose of Buyers Journey
Analyzing website traffic, Calculating return on investment (ROI) correct
answer Which two actions are a part of the measuring stage of building
a digital marketing strategy?
Another factor impacting your website's indexing is its XML sitemap. A
sitemap serves as a guide for search engines—outlining the URLs on
your site, indicating page priority, and providing details on recent
updates to your site. correct answer Sitemap:
Any logged or recorded action that has a specific date and time
assigned to it by either the browser or server. correct answer Event
App Purchase, Store Purchase, Online Purchase correct answer Steps in
Purchase (Buyers Journey)
As part of its Google Ads platform, Google offers a Keyword Planner.
Although it is designed to help marketers with their ad campaigns, it is
also a useful (and free) tool for SEO. With the Keyword Planner, you can
search for relevant keywords related to your website, products, and
services and can view their search volume. correct answer Google
Keyword Planner
D378 Questions with Accurate
Answers
1-10 correct answer Qualtiy Score Range
160 correct answer SMS CHaracter LImit
2003 US Federal law that established the first national standards for
commercial email, including the requirement that all commercial emails
have a visible and operale 'unsubscribe' option correct answer CAN-
SPAM
A buyer persona* is a profile that represents your ideal customer,
based on market research and customer data. correct answer Buyer
Persona
A consumer using an ad blocker in a browser correct answer What
affects an organization's paid reach?
A focus on profitability could use both of the abovementioned metrics:
ROAS and ROI. This way, a marketer can see how an ad campaign
affects overall profits for the organization and how well a campaign
performs by itself. The idea is to optimize how many conversions are
made at a lower cost-per-acquisition (CPA). correct answer Calculate
Profit
,A form of native advertising in which the brand creates the content for
the publisher. correct answer Branded Content
A form of native advertising in which the publisher creates content that
is paid for by the brand. correct answer Sponsored Content
A marketing program used to create and update digital content correct
answer What is a content management system (CMS)?
A robot will not be able to search your website to find content like a
human will (i.e., with a search box). So to increase a search engine's
ability to crawl the content of a site, you need to make sure that you
have a "crawlable link structure." If any pages are hidden (meaning that
no internal links point directly to them), a search engine will not be able
to find them. A crawlable link structure will allow crawlers to fully
navigate your website, find all of its pages, and list them in the search
engine's index. correct answer Internal Link Structure:
A social media headline designed to generate high engagement correct
answer What is an example of clickbait?
A web page will not look the same to a human visitor as it will to a bot.
A bot, for instance, will not be able to view an image or video or listen
to a podcast. Take steps to ensure that crawlers do not overlook your
non-text content. This means putting important words and phrases into
,the HTML text on the page, providing alt text for the images, and
providing written transcripts of any audio or video content. correct
answer Indexable Content:
accessibility correct answer Mobile coupons are more likely to be used
than traditional print coupons because of their ________.
Ad groups* provide structure for your campaigns. To create effective ad
groups, specific keywords related to the theme of a campaign are
needed. Some experts say that no more than 7-10 ad groups per
campaign is best. correct answer Ad Groups
Adding items to a shopping cart correct answer Which action by an
individual is an example of a micro-conversion?
Ads may contain more awkward phrasing. correct answer What is a risk
of dynamic keyword insertion (DKI)?
Analyze & Adjust "How do we apply what we've learned and improve
our performance? " correct answer Stage 5 of DM Strategy
Analyze and adjust correct answer Which stage of digital marketing
strategy development is characterized by updating the marketing
channel mix and budget?
, Analyzing the buyer's journey helps companies understand the
touchpoints at which buyers engage, making it possible to tailor those
touchpoints to better engage buyers throughout the journey. correct
answer Purpose of Buyers Journey
Analyzing website traffic, Calculating return on investment (ROI) correct
answer Which two actions are a part of the measuring stage of building
a digital marketing strategy?
Another factor impacting your website's indexing is its XML sitemap. A
sitemap serves as a guide for search engines—outlining the URLs on
your site, indicating page priority, and providing details on recent
updates to your site. correct answer Sitemap:
Any logged or recorded action that has a specific date and time
assigned to it by either the browser or server. correct answer Event
App Purchase, Store Purchase, Online Purchase correct answer Steps in
Purchase (Buyers Journey)
As part of its Google Ads platform, Google offers a Keyword Planner.
Although it is designed to help marketers with their ad campaigns, it is
also a useful (and free) tool for SEO. With the Keyword Planner, you can
search for relevant keywords related to your website, products, and
services and can view their search volume. correct answer Google
Keyword Planner
