Digital Marketing – WGU
Questions with Accurate Answers
3 Components of Trust correct answer Security, Privacy, Transparency.
3 Essential Functions of a Search Engine correct answer 1. Crawl
2. Index
3. Rank
3 Key Aspects of the Links correct answer 1. Popularity
2. Quality
3. Authority
3 Objectives of Marketing Specialization correct answer Creating Buzz,
Fostering Community, Facilitating Two-Way Communication.
3 Stages of the Buyer's Journey correct answer Awareness,
Consideration, Decision.
4 Common Bidding Models correct answer 1. Focus on clicks
2. Focus on impressions
3. Focus on conversions
4. Focus on views
,4 Fundamentals of Digital Marketing correct answer Precision
Targeting, Measurability, Information, Interconnectivity.
4 Key Benefits of Digital Marketing correct answer Measurable & Data
Driven
Interconnective and Interactive
Precise Segmentation, Targeting, & Customization
Synergistic with Other Marketing Activities
4 P's of Digital Marketing correct answer Product, Promotion, Place,
Price.
4-1-1 Rule correct answer General guideline businesses can used to
manage how they share their own content and other peoples' content
and how they engage on social media.
4S Filter correct answer Search, Surface, Screen, Select
5 Steps in Creating a Promotion Strategy correct answer 1. Create a
strategy document
2. Score the content
3. Meet with stakeholders
4. Create a promotion plan
,5. Make the plan multichannel
5 Steps of the Content Planning Process correct answer Developing the
content strategy, planning the content creation, creating the content,
promoting the content, measuring the success.
5 Steps to Write & Edit Quality Content correct answer 1. Find a SME
2. Create an outline
3. Write a first draft
4. Perform a review
5. Write a second draft
6 Steps in Creating Lean Content correct answer 1. Create a big rock
content asset
2. Create e-books from the chapters
3. Create cheat sheets
4. Create visuals
5. Creat a video
6. Create blog posts
7 Steps to Deal with Customers' Negative Feedback correct answer 1.
Implement a strategy.
2. Face criticism head on and own mistakes.
, 3. Do not feed the "trolls".
4. Avoid unnecessary attention.
5. Constantly monitor for brand mentions.
6. Look to make customers happy.
7. Stay true to your brand.
A/B Testing correct answer A test that creates two versions of content
with one varying element; marketers test both groups to determine
which version is more effective.
Abandon Cart Rate correct answer Metric for the percentage of
customers who place items in an online shopping cart but leave the
website without completing a purchase.
Active Components of Marketing correct answer Creating,
Communicating, Delivering, Exchanging.
Adaptive Website correct answer A website that detects the screen size
of a user's device to load the correct static layout for the screen.
Aesthetic Engagement correct answer A website's appeal to users
through its visual and content design.
Questions with Accurate Answers
3 Components of Trust correct answer Security, Privacy, Transparency.
3 Essential Functions of a Search Engine correct answer 1. Crawl
2. Index
3. Rank
3 Key Aspects of the Links correct answer 1. Popularity
2. Quality
3. Authority
3 Objectives of Marketing Specialization correct answer Creating Buzz,
Fostering Community, Facilitating Two-Way Communication.
3 Stages of the Buyer's Journey correct answer Awareness,
Consideration, Decision.
4 Common Bidding Models correct answer 1. Focus on clicks
2. Focus on impressions
3. Focus on conversions
4. Focus on views
,4 Fundamentals of Digital Marketing correct answer Precision
Targeting, Measurability, Information, Interconnectivity.
4 Key Benefits of Digital Marketing correct answer Measurable & Data
Driven
Interconnective and Interactive
Precise Segmentation, Targeting, & Customization
Synergistic with Other Marketing Activities
4 P's of Digital Marketing correct answer Product, Promotion, Place,
Price.
4-1-1 Rule correct answer General guideline businesses can used to
manage how they share their own content and other peoples' content
and how they engage on social media.
4S Filter correct answer Search, Surface, Screen, Select
5 Steps in Creating a Promotion Strategy correct answer 1. Create a
strategy document
2. Score the content
3. Meet with stakeholders
4. Create a promotion plan
,5. Make the plan multichannel
5 Steps of the Content Planning Process correct answer Developing the
content strategy, planning the content creation, creating the content,
promoting the content, measuring the success.
5 Steps to Write & Edit Quality Content correct answer 1. Find a SME
2. Create an outline
3. Write a first draft
4. Perform a review
5. Write a second draft
6 Steps in Creating Lean Content correct answer 1. Create a big rock
content asset
2. Create e-books from the chapters
3. Create cheat sheets
4. Create visuals
5. Creat a video
6. Create blog posts
7 Steps to Deal with Customers' Negative Feedback correct answer 1.
Implement a strategy.
2. Face criticism head on and own mistakes.
, 3. Do not feed the "trolls".
4. Avoid unnecessary attention.
5. Constantly monitor for brand mentions.
6. Look to make customers happy.
7. Stay true to your brand.
A/B Testing correct answer A test that creates two versions of content
with one varying element; marketers test both groups to determine
which version is more effective.
Abandon Cart Rate correct answer Metric for the percentage of
customers who place items in an online shopping cart but leave the
website without completing a purchase.
Active Components of Marketing correct answer Creating,
Communicating, Delivering, Exchanging.
Adaptive Website correct answer A website that detects the screen size
of a user's device to load the correct static layout for the screen.
Aesthetic Engagement correct answer A website's appeal to users
through its visual and content design.
