BUS 101 Chapter 15 questions with verified
answers
Administered distribution system Ans✓✓✓a distribution system in
which producers manage all of the marketing functions at the retail level
Agents/brokers Ans✓✓✓marketing intermediaries who bring buyers
and sellers together and assist in negotiating an exchange but don't take
title to the goods
Cash-and-carry wholesalers Ans✓✓✓Wholesalers that serve mostly
smaller retailers with a limited assortment of products.
Channel of distribution Ans✓✓✓A whole set of marketing
intermediaries, such as agents, brokers, wholesalers, and retailers, that
join together to transport and store goods in their path (or channel) from
producers to consumers.
Contractual distribution system Ans✓✓✓A distribution system in
which members are bound to cooperate through contractual agreements
Corporate distribution system Ans✓✓✓a distribution system in which
all of the organizations in the channel of distribution are owned by one
firm
Direct marketing Ans✓✓✓Any activity that directly links
manufacturers or intermediaries with the ultimate consumer.
, Direct selling Ans✓✓✓Selling to consumers in their homes or where
they work
Drop shippers Ans✓✓✓Wholesalers that solicit orders from retailers
and other wholesalers and have the merchandise shipped directly from a
producer to a buyer
Electronic retailing Ans✓✓✓Selling goods and services to ultimate
consumers (e.g., you and me) over the Internet.
Exclusive distribution Ans✓✓✓Distribution that sends products to only
one retail outlet in a given geographic area
Freight forwarder Ans✓✓✓An organization that puts many small
shipments together to create a single large shipment that can be
transported cost-effectively to the final destination.
Inbound logistics Ans✓✓✓The area of logistics that involves bringing
raw materials, packaging, other goods and services, and information
from suppliers to producers
Information utility Ans✓✓✓Adding value to products by opening two-
way flows of information between marketing participants.
answers
Administered distribution system Ans✓✓✓a distribution system in
which producers manage all of the marketing functions at the retail level
Agents/brokers Ans✓✓✓marketing intermediaries who bring buyers
and sellers together and assist in negotiating an exchange but don't take
title to the goods
Cash-and-carry wholesalers Ans✓✓✓Wholesalers that serve mostly
smaller retailers with a limited assortment of products.
Channel of distribution Ans✓✓✓A whole set of marketing
intermediaries, such as agents, brokers, wholesalers, and retailers, that
join together to transport and store goods in their path (or channel) from
producers to consumers.
Contractual distribution system Ans✓✓✓A distribution system in
which members are bound to cooperate through contractual agreements
Corporate distribution system Ans✓✓✓a distribution system in which
all of the organizations in the channel of distribution are owned by one
firm
Direct marketing Ans✓✓✓Any activity that directly links
manufacturers or intermediaries with the ultimate consumer.
, Direct selling Ans✓✓✓Selling to consumers in their homes or where
they work
Drop shippers Ans✓✓✓Wholesalers that solicit orders from retailers
and other wholesalers and have the merchandise shipped directly from a
producer to a buyer
Electronic retailing Ans✓✓✓Selling goods and services to ultimate
consumers (e.g., you and me) over the Internet.
Exclusive distribution Ans✓✓✓Distribution that sends products to only
one retail outlet in a given geographic area
Freight forwarder Ans✓✓✓An organization that puts many small
shipments together to create a single large shipment that can be
transported cost-effectively to the final destination.
Inbound logistics Ans✓✓✓The area of logistics that involves bringing
raw materials, packaging, other goods and services, and information
from suppliers to producers
Information utility Ans✓✓✓Adding value to products by opening two-
way flows of information between marketing participants.
