WGU C201 Study Set 2025/2026
QUESTIONS WITH CORRECT ANSWERS
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - ANSWER
Evaluating results
What is the result of a company increasing the delegation of authority and the span
of control? - ANSWER Increased decision-making authority given to
employees
Which two key elements does an effective organization include? - ANSWER
Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis
situation? - ANSWER It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? - ANSWER
Organization
Which primary driver does management use for an organization's structure? -
ANSWER Achievement of company goals
,Which step in the organizing process results in management grouping work
activities into units within the organization? - ANSWER
Departmentalization
A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - ANSWER
Product
Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons,
rebates, and special sales? - ANSWER Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy? - ANSWER When demand
for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing
campaigns? - ANSWER Affinity programs
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? -
ANSWER Personal selling
, What three factors should be addressed in a successful marketing plan? -
ANSWER Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? -
ANSWER Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? - ANSWER A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising
more than personal selling? - ANSWER Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage? -
ANSWER Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? - ANSWER Awareness
Loyalty
Favorable images
QUESTIONS WITH CORRECT ANSWERS
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - ANSWER
Evaluating results
What is the result of a company increasing the delegation of authority and the span
of control? - ANSWER Increased decision-making authority given to
employees
Which two key elements does an effective organization include? - ANSWER
Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis
situation? - ANSWER It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? - ANSWER
Organization
Which primary driver does management use for an organization's structure? -
ANSWER Achievement of company goals
,Which step in the organizing process results in management grouping work
activities into units within the organization? - ANSWER
Departmentalization
A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - ANSWER
Product
Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons,
rebates, and special sales? - ANSWER Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy? - ANSWER When demand
for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing
campaigns? - ANSWER Affinity programs
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? -
ANSWER Personal selling
, What three factors should be addressed in a successful marketing plan? -
ANSWER Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? -
ANSWER Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? - ANSWER A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising
more than personal selling? - ANSWER Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage? -
ANSWER Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? - ANSWER Awareness
Loyalty
Favorable images
