INTRODUCTION TO TRAVEL AND TOURISM Actual
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What are regulatory factors influencing the future of business travel - ✔◻deregulation of
travel, policy regarding tax
What are globalization factors influencing the future of business travel - ✔◻increase
needs to travel
What is automation factors influencing the future of business travel - ✔◻easier planning
and limit travel: teleconference, videoconference
What is the makeup of the pleasure and personal travel market segments -
✔◻Gamblers/fun 30%
Get away/family 39%
Adventurous/educational 31%
What are the pleasure and personal travel market segments - ✔◻-family, friends, &
relatives market
-group tours
-gaming market
-senior market
-minority market
-cruise market
What are segments of the family market - ✔◻-husbands and wives without children
-husbands and wives with children
-grandparents with grandchildren
-single parents with children
-combinations of the above
What are reasons for taking family vacation - ✔◻-being alone together as a family
-getting away from the stress of home and work
-finding rest and relaxation
-combinations of the above
,What are popular family vacations - ✔◻theme/amusement park, sun/beach resort,
cruising, visiting relatives
What are part of the gaming market - ✔◻Casinos
-transient- serving day tripper- most common
-destination casinos
-These are primary motivators of what travelers
-need to change routines
-see new things
-visit friends and relatives
-meet new people and experience new cultures
-expand knowledge
-create memories - ✔◻Senior travel
There has been great growth in what worldwide - ✔◻cruise passenger volumes
There is great potential to expand the volume of - ✔◻cruise passengers
Minorities represented how much of the total population in 2000 - ✔◻25%
In 2020 minorities will comprise how much of the total population - ✔◻35%
Generally minorities share similar travel habits travel habits but there are some
differences between - ✔◻minority and non-minority travelers
Gay and lesbian travelers spent how much a year on travel in the US - ✔◻$70 billion a
year
What was ranked #3 as a top of mind destination behind only Las Vegas and San
Francisco about which city has done the best job of marketing to gay and lesbian
travelers - ✔◻Philadelphia
-had get your history straight and your nightlife gay campaign
The two major classifications of travel purposes are - ✔◻business travel and
pleasure/personal travel
Who
-does not choose destination
-travels frequently
-shorter in duration
-short planning period
-less budget conscious
-experienced, demanding - ✔◻Business tourist
, Who
-nearly always choose destination
-travels infrequently
-longer in duration
-medium planning period
-cost-conscious
-less experienced, less demanding - ✔◻leisure tourist
What is the key to getting the big picture of why people travel - ✔◻a review of the major
segments of the tourism market
Understanding the profiles of these segments gives an indication of how to appeal to
various market - ✔◻product development
marketing/advertising
services
In many (probably most) places, what is the largest or second largest form of travel
(more people) - ✔◻VFR
VFR spending tends to be what than in the narrow tourism sector (grocery stores) -
✔◻broader
What are forms of VFR - ✔◻PVFR (private accommodations)
CVFT ( Commercial accommodations)
EVFR (purpose of visit is business, but stay with fr)
What are the give emerging segments plus china - ✔◻VFR
Independent traveler
Seniors
Small business
Women
What are travelers who are bypassing travel agents and tour groups to plan and
customize their own trips using online search engines and booking tools - ✔◻the
independent traveler
This trend toward rogue travel is particularly strong in - ✔◻China, Korea, and Japan, but
research found that 46% of all travelers in asia use the internet to plan and book trips
Business travelers tend to book how far in advance, how about leisure travelers - ✔◻6
weeks, 12 weeks
The asian population is aging as life expectancies increase, as as the working
population decreases so does business travel, and conversely the number of seniors
taking leisure trips - ✔◻increases
Exam with Questions and Answers Already Graded A+
Guaranteed Pass
What are regulatory factors influencing the future of business travel - ✔◻deregulation of
travel, policy regarding tax
What are globalization factors influencing the future of business travel - ✔◻increase
needs to travel
What is automation factors influencing the future of business travel - ✔◻easier planning
and limit travel: teleconference, videoconference
What is the makeup of the pleasure and personal travel market segments -
✔◻Gamblers/fun 30%
Get away/family 39%
Adventurous/educational 31%
What are the pleasure and personal travel market segments - ✔◻-family, friends, &
relatives market
-group tours
-gaming market
-senior market
-minority market
-cruise market
What are segments of the family market - ✔◻-husbands and wives without children
-husbands and wives with children
-grandparents with grandchildren
-single parents with children
-combinations of the above
What are reasons for taking family vacation - ✔◻-being alone together as a family
-getting away from the stress of home and work
-finding rest and relaxation
-combinations of the above
,What are popular family vacations - ✔◻theme/amusement park, sun/beach resort,
cruising, visiting relatives
What are part of the gaming market - ✔◻Casinos
-transient- serving day tripper- most common
-destination casinos
-These are primary motivators of what travelers
-need to change routines
-see new things
-visit friends and relatives
-meet new people and experience new cultures
-expand knowledge
-create memories - ✔◻Senior travel
There has been great growth in what worldwide - ✔◻cruise passenger volumes
There is great potential to expand the volume of - ✔◻cruise passengers
Minorities represented how much of the total population in 2000 - ✔◻25%
In 2020 minorities will comprise how much of the total population - ✔◻35%
Generally minorities share similar travel habits travel habits but there are some
differences between - ✔◻minority and non-minority travelers
Gay and lesbian travelers spent how much a year on travel in the US - ✔◻$70 billion a
year
What was ranked #3 as a top of mind destination behind only Las Vegas and San
Francisco about which city has done the best job of marketing to gay and lesbian
travelers - ✔◻Philadelphia
-had get your history straight and your nightlife gay campaign
The two major classifications of travel purposes are - ✔◻business travel and
pleasure/personal travel
Who
-does not choose destination
-travels frequently
-shorter in duration
-short planning period
-less budget conscious
-experienced, demanding - ✔◻Business tourist
, Who
-nearly always choose destination
-travels infrequently
-longer in duration
-medium planning period
-cost-conscious
-less experienced, less demanding - ✔◻leisure tourist
What is the key to getting the big picture of why people travel - ✔◻a review of the major
segments of the tourism market
Understanding the profiles of these segments gives an indication of how to appeal to
various market - ✔◻product development
marketing/advertising
services
In many (probably most) places, what is the largest or second largest form of travel
(more people) - ✔◻VFR
VFR spending tends to be what than in the narrow tourism sector (grocery stores) -
✔◻broader
What are forms of VFR - ✔◻PVFR (private accommodations)
CVFT ( Commercial accommodations)
EVFR (purpose of visit is business, but stay with fr)
What are the give emerging segments plus china - ✔◻VFR
Independent traveler
Seniors
Small business
Women
What are travelers who are bypassing travel agents and tour groups to plan and
customize their own trips using online search engines and booking tools - ✔◻the
independent traveler
This trend toward rogue travel is particularly strong in - ✔◻China, Korea, and Japan, but
research found that 46% of all travelers in asia use the internet to plan and book trips
Business travelers tend to book how far in advance, how about leisure travelers - ✔◻6
weeks, 12 weeks
The asian population is aging as life expectancies increase, as as the working
population decreases so does business travel, and conversely the number of seniors
taking leisure trips - ✔◻increases
