BUAD 479 quizzes exam 2 Questions and Answers Graded A+
Ford Motor Company emphasizes "Quality first-Ford tough" in its truck products. The company has
developed a differentiation strategy based on _____________.
a.channels
b.positioning
c.people
d. services
e. image - Answers E
Shark Enterprises practices a marketing strategy where its limited resources are used to pursue a large
share of two small niches. Shark Enterprises practices which of the following strategies?
a.dispersed geographically
b.differentiated
c.mass customization
d.concentrated
e.undifferentiated - Answers D
Erica Jenson has a limited budget for the market research she needs to conduct; however, the sample
size for her research is quite large. Which of the following methods of contact would provide Erica with
the most cost-effective way to reach a large sample of potential customers?
a.telephone surveys
b.focus group interviews
c.personal interviews
d. Internet surveys
e.mail surveys - Answers D
, When Tumi Corporation decides to offer a line of durable luggage to business travellers, and
prescription glass frames to consumers, they are pursuing what type of target market strategy?
a.Product Specialization
b.Category Specialization
c.Selective specialization
d.Single-segment concentration
e.Market Specialization - Answers C
Which of the following is true with regard to survey research?
a. It is the most widely used method for establishing causal relationships.
b.It is seldom used in research as it is an inflexible tool for data collection
c. It is identical to the ethnographic research approach in terms of methodology
d. It is the most widely used method for gathering primary data.
e.It is seldom used to collect data for descriptive research - Answers D
Which of the following statements are TRUE about positioning statements?
A. a and b
B. a, b, and c
C.b. A positioning statement guides the development of the marketing plan
D.a. They are primarily directed to potential customers
E.c. It is important for internal communication within the firm - Answers B
Information collected from online databases on the Internet is an example of ________ data
A.secondary
B.primary
Ford Motor Company emphasizes "Quality first-Ford tough" in its truck products. The company has
developed a differentiation strategy based on _____________.
a.channels
b.positioning
c.people
d. services
e. image - Answers E
Shark Enterprises practices a marketing strategy where its limited resources are used to pursue a large
share of two small niches. Shark Enterprises practices which of the following strategies?
a.dispersed geographically
b.differentiated
c.mass customization
d.concentrated
e.undifferentiated - Answers D
Erica Jenson has a limited budget for the market research she needs to conduct; however, the sample
size for her research is quite large. Which of the following methods of contact would provide Erica with
the most cost-effective way to reach a large sample of potential customers?
a.telephone surveys
b.focus group interviews
c.personal interviews
d. Internet surveys
e.mail surveys - Answers D
, When Tumi Corporation decides to offer a line of durable luggage to business travellers, and
prescription glass frames to consumers, they are pursuing what type of target market strategy?
a.Product Specialization
b.Category Specialization
c.Selective specialization
d.Single-segment concentration
e.Market Specialization - Answers C
Which of the following is true with regard to survey research?
a. It is the most widely used method for establishing causal relationships.
b.It is seldom used in research as it is an inflexible tool for data collection
c. It is identical to the ethnographic research approach in terms of methodology
d. It is the most widely used method for gathering primary data.
e.It is seldom used to collect data for descriptive research - Answers D
Which of the following statements are TRUE about positioning statements?
A. a and b
B. a, b, and c
C.b. A positioning statement guides the development of the marketing plan
D.a. They are primarily directed to potential customers
E.c. It is important for internal communication within the firm - Answers B
Information collected from online databases on the Internet is an example of ________ data
A.secondary
B.primary
