MNG3702 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2024 (605474) -
DUE 25 July 2024
, MNG3702 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2024 (605474) -
DUE 25 July 2024
Question 1 “The aim of strategic management is to
ensure that an organisation achieves a competitive
advantage and sustains its competitive advantage over
competitors.” Apply the process perspective of
strategic management process to the Michelin
company, focusing on the ‘History of the Michelin
Guide’. In your answer, you need to explain each stage
in the process perspective of strategic management
and apply it to Michelin and the development of the
Michelin Guide as an effort of the company to sustain
its competitive advantage. (21 marks, of which 7 marks
will be awarded to each of the stages correctly
explained and applied to the case)
To answer effectively, you must apply the three main stages of the strategic
management process—strategy formulation, strategy implementation, and
strategy evaluation—to Michelin, with a specific focus on the history of the
Michelin Guide as a strategic initiative aimed at gaining and sustaining
competitive advantage.
1. Strategy Formulation (7 Marks)
Explanation:
This is the stage where an organization analyzes its external environment and
internal capabilities to develop long-term plans and objectives. It includes
defining the mission, conducting SWOT analysis, setting goals, and identifying
how to achieve competitive advantage.
Application to Michelin:
In the early 20th century, Michelin's core business was manufacturing and
selling tires. At that time, there were very few cars in France, and people rarely
traveled long distances. Michelin recognized a strategic problem: limited car
travel meant limited tire usage—and fewer sales.
ANSWERS) Semester 2 2024 (605474) -
DUE 25 July 2024
, MNG3702 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2024 (605474) -
DUE 25 July 2024
Question 1 “The aim of strategic management is to
ensure that an organisation achieves a competitive
advantage and sustains its competitive advantage over
competitors.” Apply the process perspective of
strategic management process to the Michelin
company, focusing on the ‘History of the Michelin
Guide’. In your answer, you need to explain each stage
in the process perspective of strategic management
and apply it to Michelin and the development of the
Michelin Guide as an effort of the company to sustain
its competitive advantage. (21 marks, of which 7 marks
will be awarded to each of the stages correctly
explained and applied to the case)
To answer effectively, you must apply the three main stages of the strategic
management process—strategy formulation, strategy implementation, and
strategy evaluation—to Michelin, with a specific focus on the history of the
Michelin Guide as a strategic initiative aimed at gaining and sustaining
competitive advantage.
1. Strategy Formulation (7 Marks)
Explanation:
This is the stage where an organization analyzes its external environment and
internal capabilities to develop long-term plans and objectives. It includes
defining the mission, conducting SWOT analysis, setting goals, and identifying
how to achieve competitive advantage.
Application to Michelin:
In the early 20th century, Michelin's core business was manufacturing and
selling tires. At that time, there were very few cars in France, and people rarely
traveled long distances. Michelin recognized a strategic problem: limited car
travel meant limited tire usage—and fewer sales.
