MART 308 QUIZZES QUESTIONS & ANSWERS
URL is an acronym for - Answers -Uniform Resource Locator
What enables a website to recognise a computer as a return visitor (as opposed to a
first-time visitor)? - Answers -A cookie
Which of the following is NOT a dynamic language? - Answers -HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)? - Answers -Transport Layer
Security
The AIDA model states that the process of creating a customer follows these four steps:
- Answers -Awareness - Interest - Desire - Action
Which of the following is NOT an aspect of successful websites? - Answers -Create
captivating design
Which of the following is NOT an example of direct traffic? - Answers -Someone types
the name of a website into a search bar and clicks the first link on the search engine
results page.
Unpaid referral traffic comes from? - Answers -Links from other websites that are not
paid for
The primary conversion for a lead generation site is - Answers -Both a phone call and
a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to - Answers -Increase revenue
In web design, what is more important than website's visual appeal? - Answers -
Whether it generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm?
- Answers -Use of complimentary colours
Oli Gardner's principle of clarity has been violated if - Answers -A visitor has no idea
where the link leads.
The "upper fold" is - Answers -The portion of the webpage that is visible without
scrolling down
The upper fold of a webpage should answer the questions, "What are you offering?"
"Why should I pick you?" and - Answers -What do you want me to do next
, The Mobile First design philosophy advocates for designing the mobile first because -
Answers -It is easier to adapt for display on desktop computer AND mobile traffic has
more volume than desktop traffic.
When conducting an A/B test to improve a webpage's design, the measure that should
be used to determine which page is better is usually (but not always) - Answers -
conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you
should also create - Answers -a dedicated landing page designed specifically for that
campaign
A banner ad for Netflix should lead people to what kind of landing page? - Answers -a
subscription landing page
A single-purpose landing page - Answers -directs visitors to one (and usually one)
possible action.
An analytics package records all of the following information from visitors EXCEPT -
Answers -hard disk space of the computer
"Analysis paralysis" occurs when - Answers -the sheer volume of data overwhelms a
manager and causes inaction
During a one-week period, a website had 3,000 total page views from 500 sessions.
What is the site's average page depth? - Answers -3,000/500=6
Of 500 sessions that occurred on a website during a one-week period, 200 of them
started on the homepage; 100 of these 200 sessions saw only the homepage before
leaving the sight. Of the 300 sessions that started on other pages, 100 of them
consisted of only one page view. Which is higher: the site bounce rate or the
homepage's bounce rate? - Answers -the homepage's bounce rate
Of the 500 sessions that occurred on a website during a one-week period, 200 of them
started on the homepage; 100 of these 200 sessions saw only the homepage before
leaving the site. Of the 300 sessions that started on the other pages, 100 of them
consisted of only one page view. What is the homepage's entrance rate. - Answers -
200/500 = 0.40
A retail website that wants to track its conversion rate should set up what type of goal? -
Answers -destination
A website that sells software made 100 sales of $200 each from 2,000 sessions (for a
total of $20,000 in revenue and profit - the marginal cost of these sales was $0.) The
URL is an acronym for - Answers -Uniform Resource Locator
What enables a website to recognise a computer as a return visitor (as opposed to a
first-time visitor)? - Answers -A cookie
Which of the following is NOT a dynamic language? - Answers -HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)? - Answers -Transport Layer
Security
The AIDA model states that the process of creating a customer follows these four steps:
- Answers -Awareness - Interest - Desire - Action
Which of the following is NOT an aspect of successful websites? - Answers -Create
captivating design
Which of the following is NOT an example of direct traffic? - Answers -Someone types
the name of a website into a search bar and clicks the first link on the search engine
results page.
Unpaid referral traffic comes from? - Answers -Links from other websites that are not
paid for
The primary conversion for a lead generation site is - Answers -Both a phone call and
a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to - Answers -Increase revenue
In web design, what is more important than website's visual appeal? - Answers -
Whether it generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm?
- Answers -Use of complimentary colours
Oli Gardner's principle of clarity has been violated if - Answers -A visitor has no idea
where the link leads.
The "upper fold" is - Answers -The portion of the webpage that is visible without
scrolling down
The upper fold of a webpage should answer the questions, "What are you offering?"
"Why should I pick you?" and - Answers -What do you want me to do next
, The Mobile First design philosophy advocates for designing the mobile first because -
Answers -It is easier to adapt for display on desktop computer AND mobile traffic has
more volume than desktop traffic.
When conducting an A/B test to improve a webpage's design, the measure that should
be used to determine which page is better is usually (but not always) - Answers -
conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you
should also create - Answers -a dedicated landing page designed specifically for that
campaign
A banner ad for Netflix should lead people to what kind of landing page? - Answers -a
subscription landing page
A single-purpose landing page - Answers -directs visitors to one (and usually one)
possible action.
An analytics package records all of the following information from visitors EXCEPT -
Answers -hard disk space of the computer
"Analysis paralysis" occurs when - Answers -the sheer volume of data overwhelms a
manager and causes inaction
During a one-week period, a website had 3,000 total page views from 500 sessions.
What is the site's average page depth? - Answers -3,000/500=6
Of 500 sessions that occurred on a website during a one-week period, 200 of them
started on the homepage; 100 of these 200 sessions saw only the homepage before
leaving the sight. Of the 300 sessions that started on other pages, 100 of them
consisted of only one page view. Which is higher: the site bounce rate or the
homepage's bounce rate? - Answers -the homepage's bounce rate
Of the 500 sessions that occurred on a website during a one-week period, 200 of them
started on the homepage; 100 of these 200 sessions saw only the homepage before
leaving the site. Of the 300 sessions that started on the other pages, 100 of them
consisted of only one page view. What is the homepage's entrance rate. - Answers -
200/500 = 0.40
A retail website that wants to track its conversion rate should set up what type of goal? -
Answers -destination
A website that sells software made 100 sales of $200 each from 2,000 sessions (for a
total of $20,000 in revenue and profit - the marginal cost of these sales was $0.) The
