PRINCIPLES OF MARKETING PRACTICE QUESTIONS
An example of a psycho-
graphic characteristic as
Company sponsorship of
applied to businesses is
cultural or sports events
(A) industry classification
is one aspect of the
(B) whether a company
lifestyle subcategory of
sponsors cultural or sport-
psychographic character-
ing events
istics that are used in profil-
(C) company size
ing businesses, so choice
(D) whether a company is
B is correct.
publicly or privately held
(E) number of employees
Position bias is a problem
in
(A) product placement in a
retail store
Position bias is the tenden-
(B) selecting where to tar-
cy of survey respondents
get a new product for the
to select the first answer in
marketplace
a multiple-choice ques-
(C) choosing a market seg-
tion, so choice D is correct.
ment
(D) conducting surveys
(E) determining the outlets
for new products
A SWOT analysis might
look at all of the follow-
, PRINCIPLES OF MARKETING PRACTICE QUESTIONS
SWOT stands for
ing external conditions EX-
strengths, weaknesses,
CEPT the
opportunities, and threats.
(A) bargaining power of
The company's ability to
suppliers
move quickly into a market
(B) amount of competition
is an internal issue, either
(C) cost to enter a market
a strength or a weakness,
(D) loyalty of customers to
depending on the compa-
the market leader
ny. Choice E is the correct
(E) company's ability to
answer to this EXCEPT
move quickly into a market
question.
In which of the following
forms of pricing does a
manufacturer pay no ship- FOB stands for free on
ping costs on goods being board; the manufacturer
sent to distributors? pays no shipping costs to
(A) FOB transport product to distrib-
(B) Freight absorption pric- utors who pay the shipping
ing charges, so choice A is
(C) Allowance correct.
(D) UDP
(E) Zone pricing
An actor is cooking din-
ner and talking about how
easy it is to put together
, PRINCIPLES OF MARKETING PRACTICE QUESTIONS
the ingredients in the pack-
age and whip up dinner in
15 minutes. This style of In a demonstration ad, an
ad is known as actor(s) shows how a prod-
(A) dramatization uct works and speaks
(B) cheerleading directly to the viewer, so
(C) testimonial choice D is correct.
(D) demonstration
(E) scientific
The correct answer is E.
A pop-under is an online
All of the following are met-
ad that opens behind the
rics for measuring online
Web browser window that
ad effectiveness EXCEPT
is open, but doesn't show
(A) click-through rate
up until after all other win-
(B) cost per click
dows have been closed. A
(C) page view
pop-under ad is not a mea-
(D) pay per click
surement tool, so it is the
(E) pop-under
correct answer to the ques-
tion.
A nonprofit that wants to
find sponsors for its golf
event should do all of the
following EXCEPT
(A) communicate its target
, PRINCIPLES OF MARKETING PRACTICE QUESTIONS
market to potential spon-
sors
(B) analyze who potential
sponsors might be based
It is very difficult to make
on the target audience
a correlation between a
(C) explain to potential
sponsorship and an in-
sponsors how much the
crease
sponsorship will add to the
in revenue, so choice C is
sponsor's revenue
not something a nonprof-
(D) decide on sponsorship
it should do, so it is the
levels and the benefits at-
correct answer to the ques-
tached to each level
tion.
(E) explain how being affil-
iated with the nonprofit will
benefit the potential spon-
sor's brand
To get a consumer to go
from ignorance about a This question is based on
product to motivated, the the hierarchy of advertis-
marketer must move the ing effects; advertising
consumer through which should take the consumer
of the following stages? from ignorance to aware-
(A) Intentionality ness to interest to motivat-
(B) Action ed, so choice D is the cor-
(C) Interest and action rect answer.
(D) Awareness and inter-
An example of a psycho-
graphic characteristic as
Company sponsorship of
applied to businesses is
cultural or sports events
(A) industry classification
is one aspect of the
(B) whether a company
lifestyle subcategory of
sponsors cultural or sport-
psychographic character-
ing events
istics that are used in profil-
(C) company size
ing businesses, so choice
(D) whether a company is
B is correct.
publicly or privately held
(E) number of employees
Position bias is a problem
in
(A) product placement in a
retail store
Position bias is the tenden-
(B) selecting where to tar-
cy of survey respondents
get a new product for the
to select the first answer in
marketplace
a multiple-choice ques-
(C) choosing a market seg-
tion, so choice D is correct.
ment
(D) conducting surveys
(E) determining the outlets
for new products
A SWOT analysis might
look at all of the follow-
, PRINCIPLES OF MARKETING PRACTICE QUESTIONS
SWOT stands for
ing external conditions EX-
strengths, weaknesses,
CEPT the
opportunities, and threats.
(A) bargaining power of
The company's ability to
suppliers
move quickly into a market
(B) amount of competition
is an internal issue, either
(C) cost to enter a market
a strength or a weakness,
(D) loyalty of customers to
depending on the compa-
the market leader
ny. Choice E is the correct
(E) company's ability to
answer to this EXCEPT
move quickly into a market
question.
In which of the following
forms of pricing does a
manufacturer pay no ship- FOB stands for free on
ping costs on goods being board; the manufacturer
sent to distributors? pays no shipping costs to
(A) FOB transport product to distrib-
(B) Freight absorption pric- utors who pay the shipping
ing charges, so choice A is
(C) Allowance correct.
(D) UDP
(E) Zone pricing
An actor is cooking din-
ner and talking about how
easy it is to put together
, PRINCIPLES OF MARKETING PRACTICE QUESTIONS
the ingredients in the pack-
age and whip up dinner in
15 minutes. This style of In a demonstration ad, an
ad is known as actor(s) shows how a prod-
(A) dramatization uct works and speaks
(B) cheerleading directly to the viewer, so
(C) testimonial choice D is correct.
(D) demonstration
(E) scientific
The correct answer is E.
A pop-under is an online
All of the following are met-
ad that opens behind the
rics for measuring online
Web browser window that
ad effectiveness EXCEPT
is open, but doesn't show
(A) click-through rate
up until after all other win-
(B) cost per click
dows have been closed. A
(C) page view
pop-under ad is not a mea-
(D) pay per click
surement tool, so it is the
(E) pop-under
correct answer to the ques-
tion.
A nonprofit that wants to
find sponsors for its golf
event should do all of the
following EXCEPT
(A) communicate its target
, PRINCIPLES OF MARKETING PRACTICE QUESTIONS
market to potential spon-
sors
(B) analyze who potential
sponsors might be based
It is very difficult to make
on the target audience
a correlation between a
(C) explain to potential
sponsorship and an in-
sponsors how much the
crease
sponsorship will add to the
in revenue, so choice C is
sponsor's revenue
not something a nonprof-
(D) decide on sponsorship
it should do, so it is the
levels and the benefits at-
correct answer to the ques-
tached to each level
tion.
(E) explain how being affil-
iated with the nonprofit will
benefit the potential spon-
sor's brand
To get a consumer to go
from ignorance about a This question is based on
product to motivated, the the hierarchy of advertis-
marketer must move the ing effects; advertising
consumer through which should take the consumer
of the following stages? from ignorance to aware-
(A) Intentionality ness to interest to motivat-
(B) Action ed, so choice D is the cor-
(C) Interest and action rect answer.
(D) Awareness and inter-
