Test Q&A Review Expert Key Questions
Resolved with Correct Solutions
||Newest Update 2025
What is the payback period? - ANSWER ✓ How long it takes to recover
initial investment cost.
What is the aim of marketing? - ANSWER ✓ To help identify, anticipate
and satisfy consumer needs and wants profitability.
What is a mass market? - ANSWER ✓ A very large market with high
sales volume in which products with mass appeal are targeted.
What is a niche market? - ANSWER ✓ A small, specialized market for a
particular product or service.
What are 3 characteristics of mass markets? - ANSWER ✓ Less unique
products
Low average costs due to economies of scale
Lower cost for consumers and therefore higher sales volumes
Lower profit margins
What are 3 characteristics of niche markets? - ANSWER ✓ More
specialised & unique products
,Higher average costs due to small scale production
Higher prices make products less affordable and lead to less sales
volume
Higher prices which lead to higher profit margins
What is a dynamic market? - ANSWER ✓ A market that is subject to
rapid or continuous changes.
What are 3 advantages for firms & consumers of online retailing? -
ANSWER ✓ Provides business access to more consumers, including
internationally
Enables longer trading hours as business is open 24/7
Cheaper to run as fixed and variable costs are lowered
Businesses can collect data by tracking consumer behaviour
Consumers can shop at a time that suits them
Consumers can receive personalised offers they are more likely to
benefit from
What are 3 advantages of being a sole trader? - ANSWER ✓ Easy and
inexpensive to set up
Owner has complete control over the business
All profits belong to the owner
Simple tax arrangements
, What are 2 disadvantages of a private limited company? - ANSWER ✓
More expensive and time-consuming to set up
More complex legal requirements and regulations than sole traders
Annual financial reporting and auditing are required
What is stock market flotation? - ANSWER ✓ The conversion of a
private limited company to a public limited company by selling shares
to the public for the first time on a stock exchange.
What are 3 benefits of becoming a Public Limited Company? - ANSWER
✓ Access to Capital
Shared risk (risk is spread among a larger group of shareholders)
Greater public profile (Becoming a PLC can raise a company's public
profile and increase its visibility with customers, suppliers, and
potential investors which will help with growth).
What are the 5 internal causes of business failure? - ANSWER ✓ Poor
planning
Lack of leadership
Ineffective marketing
Cash flow problems
Lack of finance - investment