TEST BANK For Consumer Behaviour: Buying,
h h h h h
Having, and Being, Canadian Edition, 9th
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Edition, 2024 by Michael R. Solomon Chapters 1 -
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15
h
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
h h h h h h h h
h Chapter 1 An Introduction to Consumer Behaviour
h h h h h h
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
h h h h h h h h h h h h h h h
interests in music or clothing, how they spend their leisure time, and even their attitudes about
h h h h h h h h h h h h h h h h
social issues, to be able to categorize consumers according to their lifestyles. This sort of
h h h h h h h h h h h h h h h
information is called:
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A) core values. h
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
h h
Type: MC h Page Ref: 2 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
h h
B) a post purchase issue.
h h h
C) merchandising complexity. h
D) a loss leader.
h h
ANSWER: A h
Type: MC h Page Ref: 3 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
3) John is the vice president of marketing for a local tour guide company. He is concerned that
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his customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. h
,B) demographic problem. h
C) prepurchase issue. h
D) post purchase issue.
h h
ANSWER: D
h h
Type: MC
h Page Ref: 3 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
, 4) The expanded view of the exchange that includes the issues that influence the consumer
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before, during, and after a purchase is called:
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A) the value. h
B) the strategic focus.
h h
C) the pre-sell strategy.
h h
D) the consumption process.
h h
ANSWER: D
h h
Type: MC h Page Ref: 3 h h
Skill: Concept
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
5) Gail decides to take a break from studying and goes online to check things out. She connects
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with one of the product discussion groups that she participates in. This is an example of a:
h h h h h h h h h h h h h h h h h
A) lifestyle discussion. h
B) brand competition. h
C) consumption community. h
D) marketplace competition. h
ANSWER: C
h h
Type: MC h Page Ref: 2 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
h h h h h h h h h h h h h h h h
has attained:
h h
A) product separation. h
B) brand loyalty. h
C) lifestyle variation. h
D) purchase conception. h
ANSWER: B h
Type: MC h Page Ref: 2 h h
Skill: Concept
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
h h h h h
Having, and Being, Canadian Edition, 9th
h h h h h h
Edition, 2024 by Michael R. Solomon Chapters 1 -
h h h h h h h h h
15
h
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
h h h h h h h h
h Chapter 1 An Introduction to Consumer Behaviour
h h h h h h
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
h h h h h h h h h h h h h h h
interests in music or clothing, how they spend their leisure time, and even their attitudes about
h h h h h h h h h h h h h h h h
social issues, to be able to categorize consumers according to their lifestyles. This sort of
h h h h h h h h h h h h h h h
information is called:
h h h
A) core values. h
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
h h
Type: MC h Page Ref: 2 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
h h h h h h h h h h h h h
additional sales of particular items. From a marketer's perspective, this is:
h h h h h h h h h h h
A) a purchase issue.
h h
B) a post purchase issue.
h h h
C) merchandising complexity. h
D) a loss leader.
h h
ANSWER: A h
Type: MC h Page Ref: 3 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
3) John is the vice president of marketing for a local tour guide company. He is concerned that
h h h h h h h h h h h h h h h h
his customers are not recommending his company to their friends. For John, this problem is a:
h h h h h h h h h h h h h h h h
A) purchase issue. h
,B) demographic problem. h
C) prepurchase issue. h
D) post purchase issue.
h h
ANSWER: D
h h
Type: MC
h Page Ref: 3 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
, 4) The expanded view of the exchange that includes the issues that influence the consumer
h h h h h h h h h h h h h
before, during, and after a purchase is called:
h h h h h h h h
A) the value. h
B) the strategic focus.
h h
C) the pre-sell strategy.
h h
D) the consumption process.
h h
ANSWER: D
h h
Type: MC h Page Ref: 3 h h
Skill: Concept
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
5) Gail decides to take a break from studying and goes online to check things out. She connects
h h h h h h h h h h h h h h h h
with one of the product discussion groups that she participates in. This is an example of a:
h h h h h h h h h h h h h h h h h
A) lifestyle discussion. h
B) brand competition. h
C) consumption community. h
D) marketplace competition. h
ANSWER: C
h h
Type: MC h Page Ref: 2 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
h h h h h h h h h h h h h h h h
has attained:
h h
A) product separation. h
B) brand loyalty. h
C) lifestyle variation. h
D) purchase conception. h
ANSWER: B h
Type: MC h Page Ref: 2 h h
Skill: Concept
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
