SPMA 4p10 Questions with Correct Solutions| Latest Update Graded A+
Wordmarks Brand name represented visually.
Taglines Short phrases capturing brand essence.
Descriptive Taglines Phrases that explain brand benefits.
Superlative Taglines Phrases claiming superiority of a brand.
Provocative Taglines Questions that engage consumer curiosity.
Brand Promise Commitment of a brand to its customers.
Brand Equity Value derived from brand recognition.
Brand Awareness Recognition of a brand by consumers.
Experiential Brand Management Focus on consumer experiences with a brand.
PISH Characteristics of services: Perishable, Intangible, Simultaneous, Heterogeneous.
Founders' Brands Brands named after their creators.
Metaphor Brands Brands using symbolic names for identity.
Acronym Brands Brands represented by initials.
, Consumer Purchase Behavior Influence of brand on buying decisions.
Brand Equity Value derived from brand awareness and associations.
Awareness Measures Metrics assessing consumer recognition and recall.
Recognition Ability to identify a brand when prompted.
Re-call Ability to retrieve brand information from memory.
Top-of-mind First brand that comes to consumer's mind.
Knowledge Consumer's understanding of a brand's attributes.
Perceived Quality Consumer's judgment of a product's overall excellence.
Expectations Consumer anticipations regarding product performance.
Total Quality Management Movement Management approach focused on continuous
quality improvement.
Brand Association Mental connections consumers make with a brand.
Brand-as-a-Person Conceptualizing a brand with human-like traits.
Brand Loyalty Ability to retain customers over time.
Wordmarks Brand name represented visually.
Taglines Short phrases capturing brand essence.
Descriptive Taglines Phrases that explain brand benefits.
Superlative Taglines Phrases claiming superiority of a brand.
Provocative Taglines Questions that engage consumer curiosity.
Brand Promise Commitment of a brand to its customers.
Brand Equity Value derived from brand recognition.
Brand Awareness Recognition of a brand by consumers.
Experiential Brand Management Focus on consumer experiences with a brand.
PISH Characteristics of services: Perishable, Intangible, Simultaneous, Heterogeneous.
Founders' Brands Brands named after their creators.
Metaphor Brands Brands using symbolic names for identity.
Acronym Brands Brands represented by initials.
, Consumer Purchase Behavior Influence of brand on buying decisions.
Brand Equity Value derived from brand awareness and associations.
Awareness Measures Metrics assessing consumer recognition and recall.
Recognition Ability to identify a brand when prompted.
Re-call Ability to retrieve brand information from memory.
Top-of-mind First brand that comes to consumer's mind.
Knowledge Consumer's understanding of a brand's attributes.
Perceived Quality Consumer's judgment of a product's overall excellence.
Expectations Consumer anticipations regarding product performance.
Total Quality Management Movement Management approach focused on continuous
quality improvement.
Brand Association Mental connections consumers make with a brand.
Brand-as-a-Person Conceptualizing a brand with human-like traits.
Brand Loyalty Ability to retain customers over time.
