SOLUTION MANUAL pl
Research Methods For Business
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Students
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8th Edition Mark Saunders, Philip
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Lewis Chapters 1 - 14, Complete
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© Pearson Education Limited 2019
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, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
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of this book
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2 Choosing a research topic and developing your research proposal
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3 Critically reviewing the literature
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4 Understanding research philosophy and approaches to theory development
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27
5 Formulating the research design pl pl pl 32
6 Negotiating access and research ethics pl pl pl pl 36
7 Selecting samples pl 40
8 Utilising secondary data
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9 Collecting data through observation
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10 Collecting primary data using research interviews and research diaries 54
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11 Collecting primary data using questionnaires
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12 Analysing data quantitatively
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13 Analysing data qualitativelypl pl 68
14 Writing and presenting your project report
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Appendix 75
1 Research project assignment
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2 Group poster research project assignment
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3 Research proposal assignment
pl pl 84
4 Additional cases on the companion website
pl pl pl pl pl 89
© Pearson Education Limited 2019
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, INTRODUCTION
An overview of the instructors’ manual
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This instructors‟ manual provides commentary for the eighth edition of the textbook
pl pl pl pl pl pl pl pl pl pl pl
Research Methods for Business Students. The commentary is on a chapter by chapter
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basis and includes:
pl pl pl
chapter learning outcomes; pl pl
summary of the content; pl pl pl
comments on likely student reactions and possible use of materials;
pl pl pl pl pl pl pl pl pl
ideas for students‟ preparatory work;
pl pl pl pl
suggestions for delivery in the classroom; pl pl pl pl pl
ideas for students‟ follow-up work.
pl pl pl pl
In addition, we have included a copy of a research project assignment, a group
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research project poster assignment and a copy of a dissertation proposal assignment
pl pl p
l pl pl pl pl pl pl pl pl pl
as appendices.
pl pl
Research Methods for Business – an overview of the eighth edition
pl pl pl pl pl pl pl pl pl pl
Pedagogic features pl
The over-riding purpose of Research Methods for Business Students is to help
pl pl pl pl pl pl pl pl pl pl pl
undergraduate and postgraduate students and students on professional courses to
pl pl pl pl pl pl pl pl pl pl
undertake research. Each chapterdeals with a part of the research process and discusses
pl pl pl pl p
l pl pl pl pl pl pl pl pl pl
the ideas, techniques and methods using as little jargon as is possible. Tables, checklists
pl pl pl pl pl pl pl p
l pl pl pl pl pl pl
and diagrams are used to aid this discussion. Where new terms are introduced for the
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l pl pl pl pl pl
first time, they are shown in bold, and a definition or explanation follows shortly
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afterwards. They are also listed with a brief definition in the glossary. The
pl pl pl pl pl pl pl pl pl pl pl pl pl
application of appropriate information technology is considered, in most instances as
pl pl pl pl pl pl pl pl pl pl pl
an integral part of the text. Chapters have been cross-referenced as appropriate, and
pl pl p
l pl pl pl pl pl pl pl pl pl pl
an index is provided tohelp students find their way around the book.
pl pl pl pl pl p
l pl pl pl pl pl pl pl
Focus on student research boxes are included within the text of each chapter.
pl pl pl pl pl pl pl pl pl pl pl pl
pl These are based on actual research projects, undertaken by students, in which points
pl pl p
l pl pl pl pl pl pl pl pl pl
pl made in the text are illustrated. In many instances, these worked examples illustrate
pl pl pl pl pl pl pl pl pl pl pl pl
pl possible pitfalls students may come across while undertaking their research. Where
pl pl pl pl pl pl pl pl pl pl
pl a pitfall has been illustrated, it will, it is hoped, help your students avoid making the
pl pl pl pl pl pl pl pl pl pl pl pl pl pl pl
pl same mistake. Further illustrations are provided by focus on management research
pl pl pl pl pl pl p
l pl pl pl
pl and research in the news boxes.
pl pl pl pl pl
© Pearson Education Limited 2019
pl pl pl pl
, Focus on management research boxes discuss recent research in business and
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management. These are normally derived from refereed academic journal articles, and
pl pl pl pl pl pl pl pl pl pl pl
students are likely to be able to download the actual articles from online databases at
pl pl pl pl pl p
l pl pl pl pl pl pl pl pl pl
their university.
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Focus on research in the news boxes provide topical news articles that illustrate
pl pl pl pl pl pl pl pl pl pl pl pl
pertinent research-related issues. All these will help students to understand the
pl pl pl pl pl pl pl pl pl pl pl
technique or idea and to assess its suitability or appropriateness to their research.
pl pl pl pl pl pl pl pl pl pl pl pl pl
Boxed checklists provide students with further focussed guidance for their own
pl pl pl pl pl p
l pl pl pl pl pl
research.
pl
© Pearson Education Limited 2019
pl pl pl pl
Research Methods For Business
pl pl pl
Students
pl pl
8th Edition Mark Saunders, Philip
pl pl pl pl
Lewis Chapters 1 - 14, Complete
pl pl pl pl pl pl pl
© Pearson Education Limited 2019
pl pl pl pl
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
pl pl pl pl pl pl pl pl
of this book
pl pl 15
2 Choosing a research topic and developing your research proposal
pl pl pl pl pl pl pl pl 19
3 Critically reviewing the literature
pl pl pl 23
4 Understanding research philosophy and approaches to theory development
pl pl pl pl pl pl pl
27
5 Formulating the research design pl pl pl 32
6 Negotiating access and research ethics pl pl pl pl 36
7 Selecting samples pl 40
8 Utilising secondary data
pl pl 44
9 Collecting data through observation
pl pl pl 48
10 Collecting primary data using research interviews and research diaries 54
pl pl pl pl pl pl pl pl
11 Collecting primary data using questionnaires
pl pl pl pl 59
12 Analysing data quantitatively
pl pl 63
13 Analysing data qualitativelypl pl 68
14 Writing and presenting your project report
pl pl pl pl pl 72
Appendix 75
1 Research project assignment
pl pl 75
2 Group poster research project assignment
pl pl pl pl 80
3 Research proposal assignment
pl pl 84
4 Additional cases on the companion website
pl pl pl pl pl 89
© Pearson Education Limited 2019
pl pl pl pl
, INTRODUCTION
An overview of the instructors’ manual
pl pl pl pl pl
This instructors‟ manual provides commentary for the eighth edition of the textbook
pl pl pl pl pl pl pl pl pl pl pl
Research Methods for Business Students. The commentary is on a chapter by chapter
pl pl pl pl pl pl pl pl pl pl pl pl pl
basis and includes:
pl pl pl
chapter learning outcomes; pl pl
summary of the content; pl pl pl
comments on likely student reactions and possible use of materials;
pl pl pl pl pl pl pl pl pl
ideas for students‟ preparatory work;
pl pl pl pl
suggestions for delivery in the classroom; pl pl pl pl pl
ideas for students‟ follow-up work.
pl pl pl pl
In addition, we have included a copy of a research project assignment, a group
pl pl pl pl pl pl pl pl pl pl pl pl pl
research project poster assignment and a copy of a dissertation proposal assignment
pl pl p
l pl pl pl pl pl pl pl pl pl
as appendices.
pl pl
Research Methods for Business – an overview of the eighth edition
pl pl pl pl pl pl pl pl pl pl
Pedagogic features pl
The over-riding purpose of Research Methods for Business Students is to help
pl pl pl pl pl pl pl pl pl pl pl
undergraduate and postgraduate students and students on professional courses to
pl pl pl pl pl pl pl pl pl pl
undertake research. Each chapterdeals with a part of the research process and discusses
pl pl pl pl p
l pl pl pl pl pl pl pl pl pl
the ideas, techniques and methods using as little jargon as is possible. Tables, checklists
pl pl pl pl pl pl pl p
l pl pl pl pl pl pl
and diagrams are used to aid this discussion. Where new terms are introduced for the
pl pl pl pl pl pl pl pl pl p
l pl pl pl pl pl
first time, they are shown in bold, and a definition or explanation follows shortly
pl pl pl pl pl pl pl pl pl pl pl pl pl pl
afterwards. They are also listed with a brief definition in the glossary. The
pl pl pl pl pl pl pl pl pl pl pl pl pl
application of appropriate information technology is considered, in most instances as
pl pl pl pl pl pl pl pl pl pl pl
an integral part of the text. Chapters have been cross-referenced as appropriate, and
pl pl p
l pl pl pl pl pl pl pl pl pl pl
an index is provided tohelp students find their way around the book.
pl pl pl pl pl p
l pl pl pl pl pl pl pl
Focus on student research boxes are included within the text of each chapter.
pl pl pl pl pl pl pl pl pl pl pl pl
pl These are based on actual research projects, undertaken by students, in which points
pl pl p
l pl pl pl pl pl pl pl pl pl
pl made in the text are illustrated. In many instances, these worked examples illustrate
pl pl pl pl pl pl pl pl pl pl pl pl
pl possible pitfalls students may come across while undertaking their research. Where
pl pl pl pl pl pl pl pl pl pl
pl a pitfall has been illustrated, it will, it is hoped, help your students avoid making the
pl pl pl pl pl pl pl pl pl pl pl pl pl pl pl
pl same mistake. Further illustrations are provided by focus on management research
pl pl pl pl pl pl p
l pl pl pl
pl and research in the news boxes.
pl pl pl pl pl
© Pearson Education Limited 2019
pl pl pl pl
, Focus on management research boxes discuss recent research in business and
pl pl pl pl pl pl pl pl pl pl
management. These are normally derived from refereed academic journal articles, and
pl pl pl pl pl pl pl pl pl pl pl
students are likely to be able to download the actual articles from online databases at
pl pl pl pl pl p
l pl pl pl pl pl pl pl pl pl
their university.
pl pl
Focus on research in the news boxes provide topical news articles that illustrate
pl pl pl pl pl pl pl pl pl pl pl pl
pertinent research-related issues. All these will help students to understand the
pl pl pl pl pl pl pl pl pl pl pl
technique or idea and to assess its suitability or appropriateness to their research.
pl pl pl pl pl pl pl pl pl pl pl pl pl
Boxed checklists provide students with further focussed guidance for their own
pl pl pl pl pl p
l pl pl pl pl pl
research.
pl
© Pearson Education Limited 2019
pl pl pl pl
