Adobe Marketo Engage Business
Practitioner Expert Guide 2025
Questions and Answers
Adobe Identity Setup Steps - ANSWER✔️✔️-The steps include accessing the Adobe Admin
Console, creating product profiles, assigning roles, and ensuring proper permissions.
User Roles and Permissions Configuration - ANSWER✔️✔️-Configure roles in the Admin
section, defining specific permissions based on organizational needs.
Audit Trail Purpose - ANSWER✔️✔️-The Audit Trail records changes such as asset
modifications, user roles, and login activities within Marketo.
Workspaces vs Person Partitions - ANSWER✔️✔️-Workspaces separate assets by team/region;
Person Partitions segment person records for targeted access.
System Managed Fields - ANSWER✔️✔️-System Managed Fields automate tracking and include
fields like Original Source; they cannot be manually edited.
Syncing Salesforce Fields - ANSWER✔️✔️-Sync includes field mapping, type matching, and
updates for labels, lookup, and formula fields.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, Filtering Audit Trail Data - ANSWER✔️✔️-Filter by time frame, asset type, user, or action taken;
available through the Admin Audit section.
Archiving Campaign Folder - ANSWER✔️✔️-Navigate to Marketing Activities, select the folder,
and archive it from the options menu.
Structuring Smart Campaign - ANSWER✔️✔️-Set Smart List filters and use flow actions to trigger
based on specific behaviors.
Role of Smart List - ANSWER✔️✔️-The Smart List enables query-based lead selection using
filters, logic, and constraints.
Function of Flow Steps - ANSWER✔️✔️-Flow Steps perform actions such as sending emails,
updating fields; e.g., a three-step sequence triggers specific actions.
Use Cases for Webhooks - ANSWER✔️✔️-Webhooks connect with external APIs for data
exchange, customizable through URL, headers, and response formats.
Tokens in Smart Campaigns - ANSWER✔️✔️-Tokens automate data population; types include
Lead, System, and Trigger tokens.
Engagement Program Configuration - ANSWER✔️✔️-Engagement Programs structure nurturing
campaigns with stream-based logic and cadence settings.
Global Assets Benefits - ANSWER✔️✔️-Global Assets standardize branding; cloneable to ensure
consistency across programs.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
Practitioner Expert Guide 2025
Questions and Answers
Adobe Identity Setup Steps - ANSWER✔️✔️-The steps include accessing the Adobe Admin
Console, creating product profiles, assigning roles, and ensuring proper permissions.
User Roles and Permissions Configuration - ANSWER✔️✔️-Configure roles in the Admin
section, defining specific permissions based on organizational needs.
Audit Trail Purpose - ANSWER✔️✔️-The Audit Trail records changes such as asset
modifications, user roles, and login activities within Marketo.
Workspaces vs Person Partitions - ANSWER✔️✔️-Workspaces separate assets by team/region;
Person Partitions segment person records for targeted access.
System Managed Fields - ANSWER✔️✔️-System Managed Fields automate tracking and include
fields like Original Source; they cannot be manually edited.
Syncing Salesforce Fields - ANSWER✔️✔️-Sync includes field mapping, type matching, and
updates for labels, lookup, and formula fields.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, Filtering Audit Trail Data - ANSWER✔️✔️-Filter by time frame, asset type, user, or action taken;
available through the Admin Audit section.
Archiving Campaign Folder - ANSWER✔️✔️-Navigate to Marketing Activities, select the folder,
and archive it from the options menu.
Structuring Smart Campaign - ANSWER✔️✔️-Set Smart List filters and use flow actions to trigger
based on specific behaviors.
Role of Smart List - ANSWER✔️✔️-The Smart List enables query-based lead selection using
filters, logic, and constraints.
Function of Flow Steps - ANSWER✔️✔️-Flow Steps perform actions such as sending emails,
updating fields; e.g., a three-step sequence triggers specific actions.
Use Cases for Webhooks - ANSWER✔️✔️-Webhooks connect with external APIs for data
exchange, customizable through URL, headers, and response formats.
Tokens in Smart Campaigns - ANSWER✔️✔️-Tokens automate data population; types include
Lead, System, and Trigger tokens.
Engagement Program Configuration - ANSWER✔️✔️-Engagement Programs structure nurturing
campaigns with stream-based logic and cadence settings.
Global Assets Benefits - ANSWER✔️✔️-Global Assets standardize branding; cloneable to ensure
consistency across programs.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
