Marketo AD0-E558 Exam 2025
Questions and Answers
Trying to run a campaign to change all state data values to empty. Which input in the flow would
work?
A. [[NULL]]
B. NULL
C. leave blank - ANSWER✔️✔️-B
Sara is making Segmentations, what should she remember as true? Choose Two.
A. Segmentations and Smart Lists are the same.
B. Can create up to 150 segments using standard fields
C. A person will qualify for the first matching segment in the order defined.
D. You can sort by Segments for Person Record and Email Send in reporting - ANSWER✔️✔️-C,
D
Which two CRMs natively sync to Marketo?
A. Salesforce
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,B. Dynamics
C. Something random - ANSWER✔️✔️-A, B
Bill tries to archive or unapprove an email but receives this warning that it's being utilized in active
programs. Where can he see what is using the email?
A. Used by tab in the Email
B. Used by tab in the Program
C. Something else about Setup - ANSWER✔️✔️-A
What is best practice when creating custom fields? Choose Two
A. Create custom field in Marketo
B. Create custom field in CRM
C. Update field mapping in Marketo
D. Enable Sync User to have access to the new custom field - ANSWER✔️✔️-B, D
John is a record in the Database that was created by a list import on 3/1/2020. He has no
Acquisition Program assigned. Now he's being added to the Tradeshow program, what can the
Marketo user expect to happen to his record?
A. Nothing will happen, the Acquisition Program and Acquisition Date will remain empty.
B. The Acquisition Program will change to Tradeshow and the date will remain the date of the list
import.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, C. The Acquisition Program will change to Tradeshow and the date will remain 3/1/2020. -
ANSWER✔️✔️-A
Bob acquires an existing Marketo instance. He doesn't trust the setup or want to make assumptions
about lead management. What system managed fields can he look at?
A. Original Source Type
B. Registration Source Type
C. Lead Status
D. Address - ANSWER✔️✔️-A, B
Maggie wants to update a Form's Custom CSS, how can she navigate to find it? (literally they were
this short, I know that you also have to go to the coggle)
A. Form Settings > Form Theme
B. Form Settings > Settings
C. Settings - ANSWER✔️✔️-A
Zirous hosts an event with a period cost of $25,000. Then unforeseen expenses occur and Chris
updates the period cost to reflect the $35,000. But CEO wants the RCE report asap to know what
happened. When should Chris run the report?
A. Immediately, get him that information
B. Do it manually to accurately report the revenue
C. Wait 24 hours for the RCE to accurately reflect the update - ANSWER✔️✔️-C
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
Questions and Answers
Trying to run a campaign to change all state data values to empty. Which input in the flow would
work?
A. [[NULL]]
B. NULL
C. leave blank - ANSWER✔️✔️-B
Sara is making Segmentations, what should she remember as true? Choose Two.
A. Segmentations and Smart Lists are the same.
B. Can create up to 150 segments using standard fields
C. A person will qualify for the first matching segment in the order defined.
D. You can sort by Segments for Person Record and Email Send in reporting - ANSWER✔️✔️-C,
D
Which two CRMs natively sync to Marketo?
A. Salesforce
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,B. Dynamics
C. Something random - ANSWER✔️✔️-A, B
Bill tries to archive or unapprove an email but receives this warning that it's being utilized in active
programs. Where can he see what is using the email?
A. Used by tab in the Email
B. Used by tab in the Program
C. Something else about Setup - ANSWER✔️✔️-A
What is best practice when creating custom fields? Choose Two
A. Create custom field in Marketo
B. Create custom field in CRM
C. Update field mapping in Marketo
D. Enable Sync User to have access to the new custom field - ANSWER✔️✔️-B, D
John is a record in the Database that was created by a list import on 3/1/2020. He has no
Acquisition Program assigned. Now he's being added to the Tradeshow program, what can the
Marketo user expect to happen to his record?
A. Nothing will happen, the Acquisition Program and Acquisition Date will remain empty.
B. The Acquisition Program will change to Tradeshow and the date will remain the date of the list
import.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, C. The Acquisition Program will change to Tradeshow and the date will remain 3/1/2020. -
ANSWER✔️✔️-A
Bob acquires an existing Marketo instance. He doesn't trust the setup or want to make assumptions
about lead management. What system managed fields can he look at?
A. Original Source Type
B. Registration Source Type
C. Lead Status
D. Address - ANSWER✔️✔️-A, B
Maggie wants to update a Form's Custom CSS, how can she navigate to find it? (literally they were
this short, I know that you also have to go to the coggle)
A. Form Settings > Form Theme
B. Form Settings > Settings
C. Settings - ANSWER✔️✔️-A
Zirous hosts an event with a period cost of $25,000. Then unforeseen expenses occur and Chris
updates the period cost to reflect the $35,000. But CEO wants the RCE report asap to know what
happened. When should Chris run the report?
A. Immediately, get him that information
B. Do it manually to accurately report the revenue
C. Wait 24 hours for the RCE to accurately reflect the update - ANSWER✔️✔️-C
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
