Marketo Certified Associate 2.0 (MCA
Study Guide) 2025 Questions and
Answers
Flow: Add to List - ANSWER✔️✔️-This flow step is used to add people to lists.
Flow: Append Data to a Field - ANSWER✔️✔️-you can add data such as Dan is interested in
Waffle Makers. Flow tab, drag in the Change Data Value flow step.
Flow: Call Webhook - ANSWER✔️✔️-Webhooks let you interact with third party services.
Send/receive information by calling a webhook in a smart campaign flow.
Flow: Change Person Partition - ANSWER✔️✔️-If you are using workspaces and partitions, you
will want to build smart campaigns to move people from one partition to another.
Flow: Change Revenue Stage - ANSWER✔️✔️-If you're using Revenue Cycle Modeler and have
an approved model, you may decide to move leads manually from one stage to another.
Flow: Change Score - ANSWER✔️✔️-changing lead scores.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, Flow: Convert Person - ANSWER✔️✔️-Use this flow step to convert a person to a contact in
Salesforce. You can decide who to assign the contact to, to send a notification to the owner, and to
set a converted status.
Flow: Delete Person - ANSWER✔️✔️-Erroneous people sometimes get in your database. The
Delete Person flow step can get rid of them.
Flow: Give Credit to Referrer - ANSWER✔️✔️-When running a referral offer or a sweepstakes,
you can give credit to the referrer using different methods
Marketing Automation - ANSWER✔️✔️-The use of technology to manage and automate the
process of converting prospective customers into actual buyers. By automating the various tasks and
workflows involved in demand generation, lead management, and sales and marketing alignment,
marketing automation contributes to shorter sales cycles, increased revenue, and better marketing
ROI.
Marketing automation is the technology that allows companies to streamline automate, and measure
marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
To truly be marketing automation the service needs to include three capabilities: - ANSWER✔️✔️-
An Engagement Hub
An Analytics Engine
An Automation Engine
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
Study Guide) 2025 Questions and
Answers
Flow: Add to List - ANSWER✔️✔️-This flow step is used to add people to lists.
Flow: Append Data to a Field - ANSWER✔️✔️-you can add data such as Dan is interested in
Waffle Makers. Flow tab, drag in the Change Data Value flow step.
Flow: Call Webhook - ANSWER✔️✔️-Webhooks let you interact with third party services.
Send/receive information by calling a webhook in a smart campaign flow.
Flow: Change Person Partition - ANSWER✔️✔️-If you are using workspaces and partitions, you
will want to build smart campaigns to move people from one partition to another.
Flow: Change Revenue Stage - ANSWER✔️✔️-If you're using Revenue Cycle Modeler and have
an approved model, you may decide to move leads manually from one stage to another.
Flow: Change Score - ANSWER✔️✔️-changing lead scores.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, Flow: Convert Person - ANSWER✔️✔️-Use this flow step to convert a person to a contact in
Salesforce. You can decide who to assign the contact to, to send a notification to the owner, and to
set a converted status.
Flow: Delete Person - ANSWER✔️✔️-Erroneous people sometimes get in your database. The
Delete Person flow step can get rid of them.
Flow: Give Credit to Referrer - ANSWER✔️✔️-When running a referral offer or a sweepstakes,
you can give credit to the referrer using different methods
Marketing Automation - ANSWER✔️✔️-The use of technology to manage and automate the
process of converting prospective customers into actual buyers. By automating the various tasks and
workflows involved in demand generation, lead management, and sales and marketing alignment,
marketing automation contributes to shorter sales cycles, increased revenue, and better marketing
ROI.
Marketing automation is the technology that allows companies to streamline automate, and measure
marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
To truly be marketing automation the service needs to include three capabilities: - ANSWER✔️✔️-
An Engagement Hub
An Analytics Engine
An Automation Engine
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
