Marketo Certified Expert Practice
Questions with Correct Answers
on Marketo servers - ANSWER✔️✔️-Where are Marketo landing pages hosted?
Forms, rectangles, images - ANSWER✔️✔️-What items do landing pages contain?
TRUE - ANSWER✔️✔️-TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended - ANSWER✔️✔️-TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form - ANSWER✔️✔️-What does the URL builder allow you to
capture?
Property Sheet in the Landing page designer - ANSWER✔️✔️-What tool do you use to control the
appearance of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. - ANSWER✔️✔️-
What is progressive profiling used for?
TRUE - ANSWER✔️✔️-TRUE or FALSE
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE - ANSWER✔️✔️-TRUE or FALSE
A person who fills out the same Marketo form multiple times using the same email address will have
multiple lead records created in Marketo.
TRUE - ANSWER✔️✔️-TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
Send a Text version as well - ANSWER✔️✔️-If sending an HTML email, it is also a best practice
to...
It must be approved - ANSWER✔️✔️-In order for an email to be used in a Smart Campaign...
FALSE - ANSWER✔️✔️-TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages - ANSWER✔️✔️-To which Program asset can you add
Marketo's social media sharing tools?
FALSE: social media tools can be added to landing pages, but not emails. - ANSWER✔️✔️-TRUE
or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages - ANSWER✔️✔️-What Marketo assets use templates?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, The images and files folder in the Design Studio - ANSWER✔️✔️-Where can images and assets be
uploaded in Marketo?
TRUE - ANSWER✔️✔️-TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
Progressive Profiling - ANSWER✔️✔️-Which type of profiling is used to capture additional new
information each time a known lead re-visits a form?
TRUE - ANSWER✔️✔️-TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to sales, or to
create tasks that appear in Salesforce.com
Qualification rules - ANSWER✔️✔️-Which item defines how many times a lead can qualify for the
Flow Steps(s) in a Smart Campaign?
TRUE - ANSWER✔️✔️-TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE - ANSWER✔️✔️-TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo Campaign
Assigns the right status based upon a lead's action - ANSWER✔️✔️-What does the Change Status
in Progression flow step do?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
Questions with Correct Answers
on Marketo servers - ANSWER✔️✔️-Where are Marketo landing pages hosted?
Forms, rectangles, images - ANSWER✔️✔️-What items do landing pages contain?
TRUE - ANSWER✔️✔️-TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended - ANSWER✔️✔️-TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form - ANSWER✔️✔️-What does the URL builder allow you to
capture?
Property Sheet in the Landing page designer - ANSWER✔️✔️-What tool do you use to control the
appearance of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. - ANSWER✔️✔️-
What is progressive profiling used for?
TRUE - ANSWER✔️✔️-TRUE or FALSE
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE - ANSWER✔️✔️-TRUE or FALSE
A person who fills out the same Marketo form multiple times using the same email address will have
multiple lead records created in Marketo.
TRUE - ANSWER✔️✔️-TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
Send a Text version as well - ANSWER✔️✔️-If sending an HTML email, it is also a best practice
to...
It must be approved - ANSWER✔️✔️-In order for an email to be used in a Smart Campaign...
FALSE - ANSWER✔️✔️-TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages - ANSWER✔️✔️-To which Program asset can you add
Marketo's social media sharing tools?
FALSE: social media tools can be added to landing pages, but not emails. - ANSWER✔️✔️-TRUE
or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages - ANSWER✔️✔️-What Marketo assets use templates?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, The images and files folder in the Design Studio - ANSWER✔️✔️-Where can images and assets be
uploaded in Marketo?
TRUE - ANSWER✔️✔️-TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
Progressive Profiling - ANSWER✔️✔️-Which type of profiling is used to capture additional new
information each time a known lead re-visits a form?
TRUE - ANSWER✔️✔️-TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to sales, or to
create tasks that appear in Salesforce.com
Qualification rules - ANSWER✔️✔️-Which item defines how many times a lead can qualify for the
Flow Steps(s) in a Smart Campaign?
TRUE - ANSWER✔️✔️-TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE - ANSWER✔️✔️-TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo Campaign
Assigns the right status based upon a lead's action - ANSWER✔️✔️-What does the Change Status
in Progression flow step do?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
