Marketo Certified Professional Exam
2025 Questions and Answers
Trigger - ANSWER✔️✔️-an activity in a smart campaign that occurs when a web page is visited or
a form is filled out.
Trigger Campaign - ANSWER✔️✔️-A smart campaign that contains at least one trigger in its
smart list.
Unsubscribed - ANSWER✔️✔️-A field that indicates whether a person has opted out of
marketing emails. When true, these people still receive operational emails.
Unused Local Asset - ANSWER✔️✔️-An asset living at the program level that is not currently
being used by a program, smart campaign, or smart list
Web Page Activity Report - ANSWER✔️✔️-Report type that shows who is visiting our website.
You can choose to send to known people or anonymous people, but not both in the same report.
Web Personalization - ANSWER✔️✔️-A Marketo product that helps engage thousands of
prospects on your website in real time based on who they are and what they do
Workspace - ANSWER✔️✔️-Workspaces are separate areas in Marketo that hold marketing assets
like programs, landing pages, emails and more. They can be used by multiple people.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, What you see is what you get (WYSIWYG) - ANSWER✔️✔️-An editor or program that helps a
developer see what the end result will look like while the interface is being created.
Snippet - ANSWER✔️✔️-A block of content that can be used in an email or landing page
Soft Bounce - ANSWER✔️✔️-An email with a valid address that's temporarily unavailable, like if
the owner went on vacation and set up an auto responder
Static List - ANSWER✔️✔️-A list of people that you control manually by adding and removing
people
Stream - ANSWER✔️✔️-A set of content that has been prioritized within and engagement
program. When a person is added to a stream, they begin to receive the content in the order it was
approved in the stream.
Stream Cadence - ANSWER✔️✔️-The regular interval or time when casts are sent within a stream
in an engagement program
Success (Success Actions) - ANSWER✔️✔️-Defined to determine when a person reaches the
desired outcome of a stage within a program. For example, a success fora webinar program could be
to attend a webinar.
Tags - ANSWER✔️✔️-A way of segmenting your data for reporting purposes. These identifiers
provide the ability to categorize data and define how you want to report in order to manage
effectiveness and ROI
Tagging Campaign - ANSWER✔️✔️-A campaign with the goal of getting people to click an email
so their web activity can be tracked
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
2025 Questions and Answers
Trigger - ANSWER✔️✔️-an activity in a smart campaign that occurs when a web page is visited or
a form is filled out.
Trigger Campaign - ANSWER✔️✔️-A smart campaign that contains at least one trigger in its
smart list.
Unsubscribed - ANSWER✔️✔️-A field that indicates whether a person has opted out of
marketing emails. When true, these people still receive operational emails.
Unused Local Asset - ANSWER✔️✔️-An asset living at the program level that is not currently
being used by a program, smart campaign, or smart list
Web Page Activity Report - ANSWER✔️✔️-Report type that shows who is visiting our website.
You can choose to send to known people or anonymous people, but not both in the same report.
Web Personalization - ANSWER✔️✔️-A Marketo product that helps engage thousands of
prospects on your website in real time based on who they are and what they do
Workspace - ANSWER✔️✔️-Workspaces are separate areas in Marketo that hold marketing assets
like programs, landing pages, emails and more. They can be used by multiple people.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, What you see is what you get (WYSIWYG) - ANSWER✔️✔️-An editor or program that helps a
developer see what the end result will look like while the interface is being created.
Snippet - ANSWER✔️✔️-A block of content that can be used in an email or landing page
Soft Bounce - ANSWER✔️✔️-An email with a valid address that's temporarily unavailable, like if
the owner went on vacation and set up an auto responder
Static List - ANSWER✔️✔️-A list of people that you control manually by adding and removing
people
Stream - ANSWER✔️✔️-A set of content that has been prioritized within and engagement
program. When a person is added to a stream, they begin to receive the content in the order it was
approved in the stream.
Stream Cadence - ANSWER✔️✔️-The regular interval or time when casts are sent within a stream
in an engagement program
Success (Success Actions) - ANSWER✔️✔️-Defined to determine when a person reaches the
desired outcome of a stage within a program. For example, a success fora webinar program could be
to attend a webinar.
Tags - ANSWER✔️✔️-A way of segmenting your data for reporting purposes. These identifiers
provide the ability to categorize data and define how you want to report in order to manage
effectiveness and ROI
Tagging Campaign - ANSWER✔️✔️-A campaign with the goal of getting people to click an email
so their web activity can be tracked
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
